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3 Best Practices for High Internet Lead Volume

So far 2012 has been a good year for vehicle sales, with a SAAR surpassing 14 million. Good news for auto dealers but with increased sales comes increased Internet lead volume. In this video Josh Vajda shares a few best practices to help Internet departments deal with every lead so none fall through the cracks.

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SEO Tags: Internet, car, digital, leads, marketing, More…new, used
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Comment by Kelly Holloway on July 17, 2012 at 4:09pm

Let's be honest - A majority of dealerships do not have the "correct" amount of staff to be able to handle the volume of leads coming in from their lead sources. Therefore, for those dealerships that cannot follow option #1 in this video - they should prioritize the sources their leads come from or have the leads rated (using a system like Polk).

Also, a dealer's website leads close at the highest ratio than any other lead channel. So focus on those leads that come in from your website, whether they filled out a form or chatted in. Although third-party listing sites get dealers a high volume of leads, they close at a much lower ratio. So focus a lot of your energy and time on the customers that are already interested in YOUR dealership - not your inventory posted on another website. 

Comment by Ralph Paglia on July 13, 2012 at 11:33pm

Patricia, I have worked with Paul Smith in the past, and was one of the people who recruited him for the Ford Digital Team... He is a very knowledgeable, passionate guy who truly cares about his dealers.  You will do well by heeding his guidance and completing the action items he defines for you!

Comment by Patricia F. Strother on July 12, 2012 at 8:08am

Had an awsome meeting with Paul Smith from Ford Digital yesterday and this was one of the adjustments we made to our internet process. I know it will increase our sales and decrease the number of multiple leads sent.

Comment by Ralph Paglia on July 11, 2012 at 8:08am

Every dealer and GM in the country should watch this video... All too often, dealerships do not have the management strategy in place to adjust staffing and resources based on volume of business opportunities.  This is an important video to watch and take to heart!

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