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2012 DMSC Brian Pasch ZMOT Las Vegas

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SEO Tags: 2012, Brian, DMSC, Las, Pasch, More…Vegas, ZMOT
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Comment by David DeSantis on February 8, 2012 at 6:56am

"Yet, they don't have the data summarized to them to their most valuable presence, their internet activity".

Very well put Brian!  I believe that there's plenty of dealers out there that absolutely fail to recognize the power that the internet has on their business.  They don't understand it, and therefor put little stake in it.  I personally have become very disenchanted with the auto, boat, and RV dealers that I have worked for.  In part because of having to constantly justify my position/existence to them.  I refuse to get involved with any dealership in the future, because for individuals like myself that are passionate about dealer e-commerce.  We spend an enormous amount of time, and energy into building it up to where it should be.  Yet, all the managers care about is getting deals, and will not only give you no credit for your part, but will still insist on you justifying your value. 

I will say that there's dealers out there that are really doing well with the internet.  Those are the one's that include the Internet Manager with their managers from all the other departments in their monthly meeting to go over the previous months results.  Not exclude him/her, because as we know, you should be leveraging the internet to generate revenue for all your departments, not just sales.

Comment by Ralph Paglia on February 8, 2012 at 4:41am

Brian Pasch presents info on the need for marketing measurement tools such as Google Analytics and their utilization within each dealership's management reporting structure and day to day operations...

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