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Anyone wanna throw some ideas at me to drive some traffic into our Kia store? I wanna try to help my dad, hes bummin

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Comment by Robert Hildreth on May 8, 2013 at 9:29am
I have to disagree....while direct mail does drive traffic does it actually still pay off? I have run so many direct mail programs and although I paid for them, run them they are a waste of money. I put the majority of money where it belongs...into digital....it is not as flashy right up front. But it is very effective. If you are patient, digital advertising does not work right away, it is like running a marathon. However, this marathon you get stronger and stronger over time instead of that quick hit you get from a mailer then nothing. IF you wish assistance going over your digital budget and strategies I am happy to offer my 2 cents what is working and what you should be paying. One of my dealerships is a KIA store. Robert
Comment by Todd Vowell on April 3, 2013 at 5:06am

I was running yesterday but Lindsey our traditional direct mail is part of a multichannel approach where we use direct mail to open the communications (consumers trust their mailbox), then give the customer a choice as we drive them to the internet or they drive to your dealership. Its all about giving the customer options and combining bother Traditional and Internet digital marketing to bring the traffic! Thanks again and great selling today!

Comment by Todd Vowell on April 2, 2013 at 5:25pm

Hi Lindsey, tell pop not to be bummin, direct mail is by far the most consisting and effective tool to bring in traffic. Just make sure the type of mail you do, matches management and your salespeople's experience. I would be happy to email you some ideas?

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