Automotive Digital Marketing

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Tanesha White
  • Female
  • Columbus, OH
  • United States
  • Borcherding Buick GMC
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The Automotive Diva

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REQUIRED: Name of Your Dealership, Business or Organization:
Borcherding Buick GMC
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Dealership Manager, Consultant, Technology Professional, Dealership Solution Provider
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Select All franchises/brands you are associated with
5-Buick, 14-GMC, Aston Martin, Audi, BMW, Not Applicable
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"What will YOU contribute to the ADM Community?"
Tanesha White has been in the Automotive Space for 9 years and 7 of those years have been towards educating and consulting on interactive services that range from: SEM, SEO, Display/Banner, Websites, Social Media and customized internet strategies. She applies her knowledge and creative thinking to drive ROI by not only helping dealers understand the internet but how to market effectively and consistently showing measurable results.
Tanesha displays a true understanding of internet car shopping behaviors that constantly evolve on the internet. By understanding the needs of dealers, she brings a fresh innovative approach to customizing effective online strategies for all tiers in the automotive industry.
Tanesha believes that dealers can have all the desire in the world to have the most technologically inclined dealership in their market, but online marketing, SEO, internet departments, and websites require the ability to understand in order to be successful.

Digital Marketing Strategy Suggesting Internet Marketing Expert Website analyzer Sales Management Business Development Speaker
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
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ADP Dynamic Websites, BZ Results, Izmocars, TK Carsites, AutoOne Media,,, Smart Web Concepts
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA
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HomeNet, vAuto, vinSolutions

Tanesha White's ADM Blog

Still Using a DumbPhone, Survival Tips for the Woman Exec

Posted on June 20, 2011 at 10:30am 0 Comments

My intention is to reach out to the ladies in the auto space, because the internet not only has changed the way dealerships market and communicate with their customers, it has changed internal positions and added many within dealership organizations. Now with these non traditional positions that rarely attracted women to work in a dealership, now there are many taking the plunge, or already taking BDC Departments, Internet Managers, Sync Specialists, etc.. by the horns. I’ve been at…


Email, Still the Best customer Communication- Imagine That

Posted on September 25, 2009 at 5:05am 0 Comments

The Automotive Diva

Hey I have a question for you, now that more and more dealers are getting a lot more aggressive in their online advertising, but of course history repeating itself you’re probably throwing money at all these multichannel channel campaigns and hoping something sticks right? With digital advertising chances are you might get lucky, but like most dealers you’re probably unaware of what channels your customer… Continue

Automotive Dealers Forced to Rethink Ad Budgets

Posted on August 10, 2009 at 6:10am 0 Comments

The Television Bureau of Advertising announced last week that television revenue fell by 27.6% in the first quarter. Adding to that, spending in the automotive category of local broadcast TV fell a whopping 52.1% in the first quarter of the year.

Traditionally holding the top spot among individual spenders, autos are hitting local stations’ revenues particularly hard. While bad for local broadcast stations, I think there is some silver lining to this dark cloud. Has the economy… Continue

Are you Pushing your Inventory, or is it pushing you?

Posted on February 16, 2009 at 7:43am 0 Comments

Are You Pushing Your Inventory, Or Is It Pushing You?

February 3, 2009 Tanesha

The economy blows. It says so right here.

“U.S. auto sales for January are expected to drop to a 27-year low, extending a 15-month downturn…”

In this tough economy, fewer people are buying – and those that are buying are doing their homework. That means online research: making sure they’re choosing… Continue

ADT Named AIADA'S Exclusive Online Search Marketing Partner

Posted on January 7, 2009 at 5:25pm 0 Comments

Auto Dealer Traffic Named

AIADA’s Exclusive Online Search Marketing Partner

ALEXANDRIA, VA (January 6) – The American International Automobile Dealers Association (AIADA) today announced a new affinity partnership with Auto Dealer Traffic designed to provide dealer members with affordable, online search marketing services that increase brand recognition and attract more online auto buyers. As one of the top Internet marketing companies in the country, Auto Dealer Traffic offers… Continue

Comment Wall (12 comments)

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At 6:15pm on February 16, 2009, Eric Lantz said…
Hey Tanesha...If you are ever looking for an outside rep in the Charlotte area and want to talk to an expatriated Ohioan!....let me know and I'll send you a resume.

Eric Lantz
At 7:05am on February 10, 2009, Jon Groenig said…
I went and left you a message on linkedin. What do you mean up so early? It's 7:00, aren't most people up at this time?
At 6:57am on February 10, 2009, Jon Groenig said…
I thought I had commented back to the Linkedin message, evidently I was mistaken, I will go over there right now and respond to it.
At 9:27am on December 11, 2008, Alvin Newton said…
Thank you for joining the Skype group. If you have not done so already please make sure you leave us your Skype user name in the Skype group forum, so we can ad you to our list of contacts.
At 9:06am on February 8, 2008, Christopher Howie said…
Congratulations on winning the Lithia business Tanesha.
At 10:32am on January 25, 2008, Chris Carlson said…
Not this time, my owner and gm are going. I looked at your website. does your company offer paid search or is it more then that. I am always looking for ways to drive traffice to my website and i do a lot of paid search myself.
At 2:12pm on January 24, 2008, Chris Carlson said…
what does your company offer?
At 6:40pm on January 14, 2008, Ralph Paglia said…

I got your NADA invite... I I stop by, can I get an autographed photo to scan and put on my web site?
At 9:04am on January 12, 2008, Ralph Paglia said…
I like your page colors... Very cool.

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