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Richard Valenta
  • Male
  • Orange, CA
  • United States
  • KPA
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Laguna Niguel, CA
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1-Acura, 26-Lotus
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Richard Valenta's ADM Blog

Your Reputation Goes Well Beyond Reviews

Posted on May 10, 2013 at 8:54pm 0 Comments


There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and…


Make the Most of Your Automotive CMS by Adding Content Regularly

Posted on March 7, 2013 at 4:30am 0 Comments

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…


Taking Advantage of Facebook as a Mobile Marketing Tool

Posted on February 18, 2013 at 6:00am 3 Comments

There’s one thing that permeates throughout the car industry (and most industries in general) in regards to Facebook that needs to change. We look at our dealership Facebook pages and judge much of our success based upon how we’re doing there. Normally, we check the results and monitor the pages from a desktop. This is strange since…


Automotive SEO has become a PR tool

Posted on January 29, 2013 at 5:30pm 1 Comment

Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…


5 Things to Look for when Hiring an SEO Company

Posted on January 12, 2013 at 6:00pm 4 Comments


Search engine optimization in the automotive industry isn’t hard, which is why it surprises me how often companies choose to use shortcuts rather than to apply proven and acceptable white-hat techniques. It’s a problem that has been on the rise more in the last year than ever before. The reason for it is simple: true search engine optimization requires…


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