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What do you think are the most valuable digital marketing skills to have heading into 2014? The Online Marketing Institute recently polled a group of advertising and Fortune 500 marketing executives to find which digital marketing skills they value the most, and which skills their talent actually…Continue
Social media can be a powerful tool for connecting with a broad audience, however all that power shouldn't be taken for granted. As these recent public relations disasters show, safeguards must be put into place and precautions need to be taken to ensure your company's social media presence doesn’t backfire and do more harm than good.…Continue
When it comes to social media, there's always something more we can do to improve. Trying new features and adopting simple changes are great ways to increase engagement and to ensure you aren't left behind in the ever evolving world of social media. Here are few simple things you can do today that may (or may not) pay off in the long run.