Automotive Digital Marketing

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Motor Trade Insider
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  • London
  • United Kingdom
  • Motor Trade Insider
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Motor Trade Insider's ADM Friends

  • Alex Boulter
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REQUIRED: Name of Your Dealership, Business or Organization:
Motor Trade Insider
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Sales Professional, OEM Associate, Dealer Association, Dealership Supplier, OEM Supplier, Consultant, Technology Professional, Media or Journalist
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
"What will YOU contribute to the ADM Community?"
Motor Trade Insider is a collective of seasoned Motor Trade professionals with many, many years of experience in all aspects of the trade from humble sales driver right through to general manger. Perhaps the most important times were in sales management, the psychology of extracting the very best performance from some limited people and understanding how to manipulate customers and situations in order to maximize profit opportunities. The insider is in service and parts and the car factory too and has always tried to achieve the highest standards of after-sales care and professionalism.

The bottom line is that like any retail business, people are the vital ingredient both the frontline staff and obviously the customers. Motor Trade Insider has seen many things over the years which perpetuate the perceived wisdom that the business is ‘dodgy’ and unfortunately, although greatly improved, there are still many situations where people are driving away from showrooms, auctions and car centre’s etc. with the wrong car which ultimately means losing money unnecessarily.

Motor Trade Insider aims to help redress this balance and show people how to have a positive enjoyable experience wherever they chose to buy their next car or have it fixed and maintained. Cars will always lose money it’s a fact of life but the secret is to minimize those losses by getting the very best from your purchase in order to ensure the maximum value possible whatever the circumstances.

Motor Trade Insider has a passionate desire to advise and educate, we hope with our unique insight that we can inform, entertain and assist. The decision to let more people know and understand how the Motor Trade operates comes from a simple desire to share our knowledge and benefit as wide an audience as possible.

If the outlet or medium you choose to buy your next car from is doing their job properly and you are happy with your experience they have nothing to fear. However the dealers and sellers who continue to rip-off, disrespect and provide unacceptable service, wherever they reside, beware! Motor Trade Insider is on to you!

For all potential customers who find this major event in their lives daunting, relax we’re on your side and we guarantee a safe haven with only the latest, best quality information and advice from deep inside the trade, so put your seatbelts on and enjoy the ride!

Finally why the silhouettes? Well, all the contributors are still actively working in the trade so their identities must remain secret.

Comment Wall (1 comment)

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At 8:40pm on August 8, 2008, Ralph Paglia said…
Hello Motor,

It is great to see you here... I just got back home after a long week of Digital Marketing and Advertising Program development in Detroit. And, despite the fact that I should be doing something else, like getting ready for bed, I just had to go online to see if there were any new Automotive Digital Marketing Professional Community members for me to welcome.

Both myself, and the rest of the 1,250+ member ADM family are happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It is very much appreciated that you took the time to upload such a mysterious image, but we would rather have a profile photo so our ADM members can put a face with your name... I guarantee that you will get more out of ADM when people see that you have uploaded a profile photo!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,250 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 1,250 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends! We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Ralph Paglia
cell: 1-505-301-6369


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