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Ken Beam
  • Male
  • Summit, NJ
  • United States
  • The Douglas Auto Group
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REQUIRED: Name of Your Dealership, Business or Organization:
The Douglas Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Consultant, Technology Professional, Media or Journalist
Your Business Phone Number (country code - number)
908-522-7300(Infiniti) or 908-277-3300(Volkswagen) *Just ask for me
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
17-Infiniti, 46-Volkswagen, -Infiniti..., -Used Cars..., -Volkswagen..., Infiniti, Volkswagen
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I`m relatively easy to find on the `Net!
Just Google something like this;
Ken Beam NJ Cars

***Check out our Cobalt VW Site too;
"What will YOU contribute to the ADM Community?"
I`ve been in auto Sales for 24 years.
Starting out on the floor in the "trenches" for quite a few years, eventually I was given an opportunity to become a Used Car Mgr/Buyer & honed my craft for several years, buying & selling on-line.

Here`s a funny story; invited me to sit on a panel several years ago, as 1 of 5 successful Internet individuals. We sat in front of about 80 or so dealers that weren`t signed up with AutoTrader. It was set up in a sort of "town hall" meeting with the AutoTrader Reps walking around in the audience with microphones. Soooooooooooooooo here`s the funny part, I sat in as the 4th man in the line-up out of 5 & AutoTrader wants us to tell the audience a little about ourselves. So the first guy tells the group that "I`m so & so & I own 4 dealerships" & I`m leaning over looking down the line-up thinking, "Hmmmm... an actual Dealer/Owner is here", so the next guy proceeds to tell the group that, "I`m Bill Johnson & I own 2 dealerships" & I thought, "Geez, another owner now
I`m starting to feel a little nervous about being up there!~~lol. Okay now the 3rd guy in the line-up sitting right next to me introduces himself to the audience & says, "Good afternoon I`m Rick Darson & I own 5 dealerships"! I remember feeling embarrassed right about at this point, so now it`s time to introduce myself. I look down the table at all of the dealers & there was a moment of silence as they all stared back at me......... not really knowing what to say, because I was very surprised to be sitting up there with all of these Dealers/Owners, I turned to my mic & said to Lloyd Hecht(Our then AutoTrader Rep), "Hey Lloyd, are you sure I`m suppose to be up here? `Cause I don`t own any dealerships?!"!~ With that, the entire room & everyone on the panel burst into laughter! Now the fifth panelist, sitting to my right, whom seems to be around my age at the time & has been joking & having fun with me the whole time up there introduces himself.
I figured he was a Rep like me doing the Internet gig at his store. Well he starts out by saying "Sorry Ken... I`m Jim so & so & I own 2 dealerships"!!!~~ I turned to the mic & said, "Can somebody please tell me what the heck I`m doing up here with these guys?!"~ & the room broke into another huge burst of laughter. It was a very eventful experience that day & one that I enjoy sharing.

I`ve always attempted to take things to another level & with that, I became heavily involved with our websites, developing ways to expose our dealership on the `Net via videos. The idea of the videos was completely done on my own about 6 years ago. I spent hours,days & weeks trying to figure out what it takes to get the videos up & running perfectly on the Internet & am 100% completely self-taught! I have no formal training at all(geez..... maybe I should`ve went to college~lol)

All of our videos are produced & edited in our dealership without the assistance of any 3rd party vendors. Very effective both in cost & overall sales results.

Currently responsible for updating all websites with current advertisements, which also involves creating Ads using Flash. Monitor CRM daily progress. Produce effective E-mail marketing campaigns. Intervene with Sales Reps internet Clients & develope new strategies of engaging the client via email. Responsible for all video production work, this includes shooting, developing, performing & necessary coding.

Constantly seeking new methods to enhance my "Guerilla Marketing Strategies".

*Follow us on Facebook! Become a "Fan"! We``d love to hear from you! Click this;
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie; Beam
YOUR Facebook Profile/Page!/kenabeam
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group, Other, Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, Jumpstart,
Reynolds ERA
Used Car Inventory Management Solutions You Have Used
Not Applicable, My Crystal Ball...

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Former Creative Digital Marketing Director for the Douglas Auto Group currently seeking opportunities.

Posted on May 28, 2019 at 5:52am 0 Comments

I am the Former Creative Digital Marketing Director for the Douglas Auto Group currently seeking opportunities. I reside in New Jersey -

*You can view my resume at;…


Abandoned Shoppers...... Is anyone familiar with this product?

Posted on December 13, 2017 at 1:32pm 1 Comment

   Hello Adm`ers,

Been quite awhile since I`ve turned to Automotive Digital Marketing for some answers, but I could really use some advice. 

Have any of you used Abandoned Shoppers; …


Can anyone please share their experience with Dealer Inspire? Toying with an idea.....

Posted on March 22, 2017 at 12:10pm 2 Comments

  Hi all -

Looking for some constructive feedback on the website provider Dealer Inspire. Here`s a few questions:

*Are you currently using Dealer Inspire and if so, what has your experience been so far? 

*Do you use geo-fencing option with them? If so, how do you like to use this?

*Does their reporting help define the path where more of your prospects have come from or how they got to your site?

*Do you feel you`re selling more vehicles as a result of using…


Topic: Conquest Email Marketing.... Worthwhile or not?

Posted on April 12, 2016 at 8:40am 0 Comments

Ok AMD`ers....... lookin` for a little insight/thoughts........... What are your thoughts/experiences in regards to "Conquest Email/eBlast Marketing? If you have or are currently doing something like this at your store(s), what is your ROI & how much are you spending each month? Would very much appreciate hearing your experiences with this. Thanks much - Ken

Comment Wall (24 comments)

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At 6:52am on July 22, 2013, Anne Fleming said…

Ken -- what's your direct email? ty!

At 6:46am on July 22, 2013, Anne Fleming said…

Ken, thanks for connecting. Am digging the music! LOVE it.


At 2:10pm on April 23, 2013,
Amy Eddins Hughes
Thanks Ken
At 5:57am on July 29, 2011, Bill Gordon said…

Ken, Thanks for the invite and the music.  I like your website and videos, and am looking forward to picking up a few best practices from you.  

 Bill Gordon


At 3:53pm on June 13, 2011, Richelle Farley said…
After visiting your profile could I not accept? :)
At 7:05pm on March 4, 2010, Sarah Myers said…
Can you handle the Honkey Tonk Bedonkee Donk of Nashville? You let me know when you visit and I will be the judge of that! :-)
At 2:50pm on October 30, 2009,
Thomas Nellis
Always like looking at Internet savvy dealerships website. They are hard to come by here in Michigan. Enjoy yourself at the Digital Dealer Conference. My, company, DealerCentric was at the last one in Vegas, but won't be making this one. If you get a free minute, take a look at our website. I am sure you would find our technology interesting.
At 2:31pm on October 30, 2009,
Thomas Nellis
Just watched your video on the 07 Tahoe. Good stuff!
At 2:12pm on October 30, 2009,
Thomas Nellis
Enjoyed your "Autotrader" story. Noticed you work for the Douglas Auto Group. I sell one of the most cost effective Internet tools on the market and am sure your group would benefit from the technology. If you would be interested in talking about it, do not hesitate to call or email me.
At 8:36am on August 18, 2009, Ken Beam said…
Hey Bryan,

Thanks for the nice words, I really appreciate it! Hey I just started a Facebook & was hoping that you`d become a fan! Pass this along to your colleagues, friends & family too ok??

Thanks again,


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