Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
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It's not a static concept. In other words, one does not simply build the perfect chat solution. There are too many things that change inside and outside of the technology that makes…Continue
As website communication tools go, chat has grown at the fastest rate of adoption on car dealer websites for years. It’s not new, but more dealers are embracing what chat can do for them to engage with people visiting their website.
There are two primary reasons that it wasn’t a fad that died away like so many other website addons over the years. First, it is…Continue
When we look at texting as it pertains to the car business, it's easy to see that the mobile revolution has people letting their fingers do the talking. It's a method of communication that is becoming the primary way for millions of people in North America. How does a dealership translate this trend into lead generation on their website?
We're already seeing…Continue
2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.
We've also seen something that may be going under the radar. As I've mentioned before, texting is starting to supersede phone calls as…Continue