Automotive Digital Marketing

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Terry Alling's Comments

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At 9:32am on April 14, 2008, Terry Alling said…
Sensible Driver is an internet sales and marketing program designed to increase dealer ups to your website and brick & mortar. It also helps retain existing customers while attracting new prospects at a fraction of the cost of direct mail or newspaper marketing.

The flagship of the Sensible Driver program is an e-magazine sent to your customers and prospects. The e-magazine is a "soft sell" packed with high-quality editorial content. It targets all four profit centers for your dealership: new cars, used cars, service and parts.

After all, the best people to buy your products and services are those customers who have purchased from you in the past. Sensible Driver integrates seasonal specials to drive traffic and prompt recipients to take action through exclusive offers.

Your satellite website integrates tightly with your existing website to maximize its value and improve SEO for your dealership. It also integrates SEM campaigns to deliver new customers via PPC advertising.

The web site is refreshed every 90 days to drive customer interest throughout the year. All aspects of the program include extensive campaign reporting.

Sensible Driver components:

-Satellite website

-Seasonal promos

-Monthly e-mailings

-Custom e-magazine

-Extensive reporting

-Coupons and specials

-Data Base Management
At 3:08am on April 14, 2008, Ralph Paglia said…

It is great to see you here... When I went online to see if there were any new Automotive Digital Marketing Group members, I saw you had joined our professional community. Please take a moment to share some more information about yourself and your professional role.

I am in San francisco to work with an ad agency and our Digital Advertising Team... doing some consulting work for ford on Monday and Tuesday, and then a KBB conference on Wednesday and Thursday, followed by meetings at a car company in Torrance, CA on friday...

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 715 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of flying up here with a guy sitting next to me who kept sticking his elbows into my ribs!

Thanks for helping us get to this critical mass of membership. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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