Tom - I do not disagree with you about BDC compensation being charged to sales commissions... But, every time i have seen this done in an overt manner, the BDC has failed primarily due to a lack of cooperation by the sales team. HOWEVER, I have seen this work when each unit sold as a result of the BDC setting an appointment had THE DEAL GROSS charged $200 just like it was a "We Owe" or "Due Bill" charge for floor mats or accessories thrown in with the sale. We did this at Courtesy Chevrolet and were able to recover between 60% to 75% of total BDC operating costs each month, with the balance going into "Sales Admin".
Tom - Regarding your comment about BDC reps getting a percentage of sales commission... Of course, your comment makes sense; unfortunately, in most dealerships the sales people are in a position to "sabotage" the results reporting for the BDC and the general sentiment within the sales management team. The sad reality is that if the sales people are charged, or PERCEIVE they are being charged for the BDC team's services, they will ensure that the BDC fails.
I've heard some rumblings about your situation. I am traveling most of this week, but should have some time after I land in Detroit tomorrow. I'll be available anytime after 11 AM. You can reach me at 650-704-3263.
I just got back into my home office after a business trip to Baltimore, MD and got online to see what was happening at our Automotive Digital Marketing community site.
It is great to see yet another friend and automotive colleague join the ADM community... When I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 536 automotive professionals who have joined the ADM Community!
Amazing support from an amazing industry... Made my day worth the aggravation of cross country travel.
Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!
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