Automotive Digital Marketing

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Ralph Paglia's Comments

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At 8:02am on May 10, 2010, Mark King said…
I think it's important draw a line in the sand. Our line is 1 hour during business hours. We measure it through Contact Management REYREY. After Hours we expect phone replies. Our Internet sales persons agree to phone notice and respond from their devices.
Let's face it, phone exchange is less invading, the new age language is now text messinging. So require it and use it to your advantage.
Taking and managing Internet Sale Leads is and should be a privilege to sales persons. Realize the potential.
At 9:59pm on May 9, 2010, Randy Pruit said…
Ok. I am inexperienced at this. I am just a salesman, but a fairly agressive one. I am trying to use facebook and a personal web site to market my self and set myself apart from the other salesmen. It seems as if, at this point, I am not selling cars, but myself. I am currently just trying to target local customers and get them to come in to the store; not point them to our website, because then they get lost and distributed to the internet department.

Can you give me some ideas as to offer on ads, conversion (getting them from click - to the store) and any success/ mentors.

Any help is appreciated
At 6:25am on April 28, 2010, Mark King said…
So on with the discussion, during business hours., what should be an expected response time? Let's face the music, if we don't have a measured and stated goal, that means to car sales persons that it's not important.
A clear process is more important than response time, the combination of both are the key!
At 1:33pm on April 27, 2010,
Laurie Halter
Thank you Ralph!! It would be the Clear mechanic session for service.
At 5:53am on April 21, 2010, Scott Falcone said…

Just wanted to say thanks for a great evening last night. Your generosity is appreciated.
At 3:36am on April 20, 2010, Chuck Williams said…
Hi Ralph,
Can you recommend a company that helps dealers manage their digital reputation?
At 10:54am on April 15, 2010,
Laurie Halter
Hi Ralph - wondering if you're willing to help promote another session going on at DD Fall Conference? Shoot me an email when you get a sec and I can explain more. THX!
At 5:27am on April 13, 2010, Bill Richards said…
Hello Ralph, too long of a time between visits... ! Hey, there was a guy on the blog this morning (Gregory Deieso) who thanked you for the "phone scripts"... which scripts do you have and can you e-mail them to my BZ mail... For what ever it's worth... I have a killer in-bound (phone up) you should look at. It has it all and I'm getting a ton of mileage... results from it. If you get a chance call my cell when you're able... 518-859-8814
At 2:32am on April 4, 2010, Ralph Paglia said…
At 12:57pm on March 26, 2010, Tobias Sedillos gave Ralph Paglia a gift
ADM Gift
Thank you for getting me plugged in Ralph. I enjoy your creative ideas, and you are an inspiring speaker. Best wishes in all you do - Tobias.
At 2:44am on March 25, 2010, Ralph Paglia said…
At 2:47pm on March 23, 2010, Brent Bissell said…
Thanks for the connection, Ralph! Seems as if you claim a lot of digital real estate around here!!!!!!!!!!
At 6:31am on March 12, 2010, Ralph Paglia said…

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At 8:39am on March 10, 2010, Gregory Deieso said…

Your stuff is great. I really like your Phone Scripts. Can I have permission to use them with my dealers in a presentation tomorrow. I will keep all copywrite logos and credits on each sheet.

Thanks for your help. Great Stuff.
At 7:02pm on March 4, 2010, Sarah Myers said…
Thank you! I am greatly enjoying it and am always excited to learn more about the automotive community!
At 3:00pm on March 2, 2010,
Laurie Halter
Very cool! Do you have any dealerships you work with in portland or ever come out to the ADP building here?
At 11:08am on March 2, 2010, Andy Shambarger said…
Hi Ralph. Wanted to get your opinion on the Social Marketing Seminar in Albaquerque NM on the 9th and 10th. have you heard anything or have any recommendation? Deciding whether to attend.
At 2:05pm on March 1, 2010,
Laurie Halter
Ralph!! We look good below! :) Great to meet you at the HomeNet party! Keep up the good work.

Laurie Halter
At 8:54pm on February 28, 2010, charles bayer said…
Hi Ralph, the TNA team including Hulk Hogan were staying at the Hard Rock Hotel -- same as our group. I tried to get a shot of HH but the security was too tight then bumped into Tara over the other side of the bar, and one of the guys in our group took the shot. Met the Nasty Boys too -- They're pretty cool dudes too. Anyway, I'll upload the other picx I took of the TNA team on the night shortly, cheers Charles.
At 6:34pm on February 27, 2010, Jay said…
Great job on the site Ralph. Thank you

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