Always like looking at Internet savvy dealerships website. They are hard to come by here in Michigan. Enjoy yourself at the Digital Dealer Conference. My, company, DealerCentric was at the last one in Vegas, but won't be making this one. If you get a free minute, take a look at our website. I am sure you would find our technology interesting.
Enjoyed your "Autotrader" story. Noticed you work for the Douglas Auto Group. I sell one of the most cost effective Internet tools on the market and am sure your group would benefit from the technology. If you would be interested in talking about it, do not hesitate to call or email me.
Thanks for the nice words, I really appreciate it! Hey I just started a Facebook & was hoping that you`d become a fan! Pass this along to your colleagues, friends & family too ok?? http://www.facebook.com/home.php?#/pages/Douglas-Volkswagen/151527339672?ref=ts
Ken, I want to take a moment to thank you for all the contributions you have made within the ADM Professional Community. I am among several members who look forward to your video uploads and have grown to admire your engenuity and consistent approach to using the web to promote your business. It looks like your dealership is a great place to buy a car and I am sure people must enjoy the experience. Once again, thank you for all the contributions you make and the great ideas and strategies you share with the rest of us!
I agree i think that custom videos are the way to go. However, the slide show style video is a good solution for dealers who do not have the resources to create custom a walk around as you have. Also, the closed captioning, podcast, and lead sources on the side videos argent too shabby either.
As far as other video content, such as staff intros there is value to i-. you have to look at the big picture. There is a direct relationship between time spent on your site and your lead generating power. Features such as video, and virtual tours are sticky content, they keep people on your site. The longer someone is on your site your lead opportunity goes up.
I'm glad we are on the same page on "speed" though. That is something that I emphasize as well. A feature I always brag about too when it comes to the sites we build is the extensive back end controls. All the changes happen in real time-- taking cars off the site, making specials, creating custom pages etc. I'm like you - I want it done NOW! :)
LOVE the new video! I want to see the video listings on your inventory pages though-- that would really increase your time on site. As you know video is HUGE! Something that we ( Dealer-e Process) do is integrate video right into a website so you can have a video on each and every car in you inventory, you can also do video staff pages (which you would be a pro at) and video customer testimonials. I will send you some great info about the importance of having all of this video content within a lead generating site.
Thank you for your invitation to become friends! Check out my "What Car Are You" discussion group.
What a raconteur you are- I loved your story on your panel experience... whoever invited you must have thought very highly of you to include you in the experts panel with dealers. Which does NOT surprise me: in my business I often meet dealership staff who know more than the owner or the GM...
Mobile sites are still young and you have all the core components already. Your address showed up with a link to a map and your phone numbers came up with a click to call button. Again, I'd suggest a link to your complete web version of your site to start. That way there is atleast the option to view more if you have the time.
Ideally for the future, always keep it simple. From scoping out the scene myself, I've seen one dealer have a link that listed manufacturer incentives for the month. If you opt to employ some of the more expensive services, I've seen the ability to have customers opt-in through the mobile site and be part of a monthly text message newsletter with "mobile vip discounts". Really, its a matter of how much time you have to invest and the boundaries of your imagination (and technology available).
I wouldn't doubt that in the next few years we will see more service providers specializing in some pretty incredible tools for auto dealers and mobile markets.
Thanks for the compliment on my site, I really appreciate it. Hey throw some ideas my way my friend as how to convert it to a mobile site. I`ve never ventured in this area, but am currently doing some research on it. Any advice??
I checked out VWHotDeals.com and it looks great for a Cobalt site! I first tried it out on my iphone as I wasn't near a computer - you should definitely check to see if you can incorporate a link to the full web version of your homepage on your mobile site. The address and contact info are great, but having the option to explore even more is sometimes useful, even if the site may not load perfectly in those tiny phone displays. Just a suggestion!
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