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They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can help bring your dealership to the next level in getting more customers and ultimately selling more inventory. According to Alexa.com, YouTube is the #3 ranked website in the world. The average user spends 18 minutes on the site. It’s 20% easier to rank #1 with a video result as compared to a website. Video is a major influence on consumers making a purchase decision.
If you want to drive more traffic to your dealership, utilize a software company that can take your dealership’s data, stitch together photos and descriptions while adding a Human Voiceover all in one video. Taking it to the next level and creating a YouTube channel with consistent brand imaging, a video library, and dealership information will give you even more exposure.
YouTube videos should engage the consumer to want more information.
Providing the consumer with an embedded phone number in the video and a link to a landing page with all the details about each vehicle will only increase the customer interaction. Each landing page should also contain additional calls-to-action ranging from financing options to trade in forms along with the dealership’s contact information.
Taking it to the next level means ensuring everything you do is mobile. 40% of YouTube views are by mobile users. Are you utilizing a mobile strategy to engage your customers or are you giving them a poor experience from their phone?
There are many ways to spend an advertising budget today and a multitude of websites to advertise your inventory. Making an investment into a video product should be one of these discussions for your dealership to give yourself the opportunity to convert more ads into leads and sell more vehicles.