Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

YouTube Video Marketing for Dealerships


They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can help bring your dealership to the next level in getting more customers and ultimately selling more inventory.   According to, YouTube is the #3 ranked website in the world.  The average user spends 18 minutes on the site.  It’s 20% easier to rank #1 with a video result as compared to a website. Video is a major influence on consumers making a purchase decision. 

Drive More Traffic

If you want to drive more traffic to your dealership, utilize a software company that can take your dealership’s data, stitch together photos and descriptions while adding a Human Voiceover all in one video. Taking it to the next level and creating a YouTube channel with consistent brand imaging, a video library, and dealership information will give you even more exposure. 

Capture the lead! 

 YouTube videos should engage the consumer to want more information. 

Providing the consumer with an embedded phone number in the video and a link to a landing page with all the details about each vehicle will only increase the customer interaction. Each landing page should also contain additional calls-to-action ranging from financing options to trade in forms along with the dealership’s contact information.

Next Level

Taking it to the next level means ensuring everything you do is mobile.  40% of YouTube views are by mobile users.  Are you utilizing a mobile strategy to engage your customers or are you giving them a poor experience from their phone? 


There are many ways to spend an advertising budget today and a multitude of websites to advertise your inventory.  Making an investment into a video product should be one of these discussions for your dealership to give yourself the opportunity to convert more ads into leads and sell more vehicles. 


If you would like more information on YouTube video marketing for dealerships, please feel free to contact me.

Views: 70

Tags: Car, Dealership, Jason, LotVantage, Marketing, Sell, Turner, Video, YouTube, cars, More…dealerships, for, marketing, more, video, with


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Microsoft Office PowerPoint

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service, pub-1344093271332697, DIRECT, f08c47fec0942fa0, pub-1344093271332697, DIRECT, f08c47fec0942fa0