Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
So. You might be wondering: If a car dealer pays Yelp to advertise…
No. No. And… No.
There’s no amount of money a car dealer or any other business can pay to manipulate Yelp reviews or ratings... The FACTS are that Yelp doesn’t skew things in favor of advertisers or against car dealers or any other businesses that don’t pay for advertizing on Yelp.
An independent academic study (not commissioned or paid for by Yelp) found that advertising plays no role in how reviews are recommended on Yelp.
Or as this in-depth profile of Yelp in BuzzFeed puts it:
“Harvard Business School professor Michael Luca has co-authored a new study that effectively debunks the extortion theory.”
The online reviewing behemoth is regularly accused of Mafia-style extortion by disgruntled business owners and the media. But even as Ivy League researchers debunk the conspiracy theories, the company’s shadowy reputation remains intact. Why is it so hard to believe that Yelp might actually be fair? Read entire article at the source
Yelp Advertising Blackmail Conspiracy theorists have had their day in court on more than one occasion, but courts have repeatedly dismissed their lawsuits claiming that ratings and reviews on Yelp are somehow tied to advertising.
You can find the media reports here:
If advertisers could control their reviews, then you’d expect them all to have perfect 5-star ratings on Yelp. Spoiler alert: They don’t.
To test this, do a few searches in broad categories in your area - maybe for a Ford dealer, Oil Change shop, or Tire dealer. You’ll find ads for businesses with all sorts of Yelp star ratings. Conversely, you’ll find thousands of businesses in Google Search Engine Results Pages (SERP) organic listing with great ratings that don’t pay Yelp a dime, and outside of the Yelp 500+ sales team professionals, Yelp is fine with that...
Ask yourself this question:
"Has a sales person in your dealership EVER told a customer something that was not true in an attempt to close a sale?"
Still don’t believe Yelp?
Feel free to do the following version of a simple Google Search Engine test that will reveal business advertisers on Yelp with negative reviews... Here is an example version that you can modify in the search query box on Google.com: [site:yelp.com/biz “Yelp advertiser” AND “rude staff”]
Make relevant to your dealership by inserting your own negative phrases in the last set of quotation marks. The reason this works so well is that the keywords;
only appear on Google indexed Yelp.com pages of car dealers and other businesses that actually pay for advertising on Yelp... This begs the question:
"...if these Yelp advertisers get a special “Delete” button for negative reviews, why in the world aren’t they using it?"
(Hint: because it doesn’t exist.)