Automotive Digital Marketing

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Yahoo! Local for Auto Dealers

Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.

For those Automotive Dealers that already optimize their Car Blogs, this could be a great opportunity to get your local message picked up by some other bloggers in the community. Not only does this create an opportunity for the more tech savvy among car sales, but also creates a space to potentially focus some of your Dealership’s Interactive Advertising Revenue.

This would be a great place to showcase your dealership's face because content is being generated regularly. This is also a great place to get content for your dealership’s social media campaigns. We talk a lot about making your Social Media Campaign a diverse one that includes News and Events from the Local Community. Yahoo! Local is a great resource that can keep your dealership’s Social Media Message consistent with the stories that are happening right within your dealership’s community.

Even if your Dealership’s Internet Team doesn’t use Yahoo! Local as a resource for generating content for your Social Updates, it’s still a great place to market your dealership to readers in the community. The fact that this page is composed of content specific to the community, it will undoubtedly attract car buyers from within your Car Dealerships Market Area. Be on the lookout for when Yahoo! Local opens up shop in your community.

PAUL POTRATZ

Views: 30

Tags: Ad, Advertising, Agency, Automotive, Campaign, Car, Dealer, Dealership, Group, Local, More…Marketing, Media, Social, Yahoo, Yahoo!

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