I just read this story on MediaPost.com, "80% Use Smartphones To Car Shop"
. That is a HUGE number. The post discussed a "study by mobile ad network Greystripe based on data collected from 851 mobile users over a three-month period ending February 15".
The numbers are interesting;
- Mobile users are 3 times more likely to be in the market for a new or used car than the general public
- About half use their their phones for initial research and price comparisons
- Only a quarter or so use them to locate or contact a dealer
What do you guys think?