Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Word Tracks: A Proven Method for Selling Automotive Accessories

Word Tracks: A Proven Method for Selling Automotive Accessories

Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create high profit margins by selling accessories.

One sales strategy that we have discovered to be successful is word tracks.  Now, I know what you are thinking. It’s a sales script, but not necessarily. A good sales consultant understands active listening, information processing, and then responding.  Ever heard the saying, good actors don’t act. It’s true although they are saying pre written and memorized lines, the thought, intent, and emotions are real.  Why? Because, they are truly listening, processing the information, and responding. They’re just using the script to do so. You say you are not an actor, good, you shouldn’t be. But there are four things you must be to be a successful salesmen using word tracks are:

  1. Excellent listener
  2. Diligent at practicing and then applying word tracks
  3. Sympathetic towards your customers
  4. Knowledgably about your customers and your product

Views: 895

Tags: Best, Braintree, Insignia, Practices, Sales, Toyota, accessories, automtive, dealerships, how, More…of, sales, sell, solutions


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

1. PureCars Acquired by Raycom Media

Posted by Katie Barth on October 29, 2015

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

4. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service