Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create high profit margins by selling accessories.
One sales strategy that we have discovered to be successful is word tracks. Now, I know what you are thinking. It’s a sales script, but not necessarily. A good sales consultant understands active listening, information processing, and then responding. Ever heard the saying, good actors don’t act. It’s true although they are saying pre written and memorized lines, the thought, intent, and emotions are real. Why? Because, they are truly listening, processing the information, and responding. They’re just using the script to do so. You say you are not an actor, good, you shouldn’t be. But there are four things you must be to be a successful salesmen using word tracks are: