Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
One of PCG's writers, Mandy Saffer, came into my office and handed me Redbookmagazine.
"Look what they're doing," she said. "Inspiration Boards. But they are basically copying Pinterest."
And she was exactly right. The popular women's magazine is taking not from the most popular social network out there for women. They now have 4 pages dedicated solely to large, eye-catching images, with small text captions.
From Zuckerberg giving two thumbs up to an app that turns Facebook into Pinterest, to recent stats saying that the average time spent on the site is 15 minutes, to now traditional media copying the image-heavy style....I say we've got something here.
Some quick Pinterest tips for car dealers:
1. Pin GREAT photos. Photos of your building or a car on your lot don't scream "re-pin me!" and instead you'll stick out like a sore thumb. That also goes for photos of happy customers that are better on Google Places. Instead, post entertaining photos or images of your hot rides. Tools like Instagram on the iPhone can help manipulate lighting and colors to give you that artistic edge (sorry DROID users).
2. Re-pin photos from others. Think of your first 6 virtual bulletin boards as a chance to let your office culture and lifestyle shine. Our culture at PCG? Wine, health food, and fitness - see it at our board here http://pinterest.com/pcgdigital.
3. Pinterest is retail-centric. Include the $ sign in the text description of a pin and the photo automatically puts in an overlay over the photo with the dollar amount. Pinterest is a great tool for your auto blog, as Safford of VA is seeing - Pinterest beat out Facebook as their top referring site to their blogs.
For more tips on Pinterest, click on any of the Redbook photos above.
If you're interested in how to make Pinterest a part of a cohesive online strategy, come to my Blogging workshop at the automotive marketing conference this May.