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In an effort to accomplish aggressive growth targets for the region set in the company's global "Power 88" mid-term business plan, Nissan is in the process of introducing all-new versions of its five top-selling models in 15 months. With this effort that began with the all-new Altima in mid-2012 and culminates with the all-new Rogue later this year, Nissan will have redesigned key models that make up nearly 75 percent of the brand's showroom volume.
Fred Diaz, Nissan divisional vice president, Sales and Marketing and Service and Parts said: "2013 is a pivotal year in Nissan's U.S. growth strategy. With redesigned versions of Altima, Sentra, Pathfinder, Versa Note and Rogue in our showroom by year-end, customers are responding to the strongest lineup of vehicles we've ever offered with appealing designs, fuel efficiency and fantastic value."
"We're on pace for a record August for Nissan, and we're confident we will increase our share of the growing market through 2013 and beyond," Diaz said.
Nissan is also poised for growth in other parts of the Americas. Nissan has enjoyed market leadership in Mexico for 50 consecutive months, with sales up 7.5 percent so far in 2013. New plants scheduled to open in Aguascalientes, Mexico and Resende, Brazil in the coming year also promise to drive new sales opportunities for Nissan in the Americas.
About Nissan North America In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
About Nissan Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.