Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Wireless Ronin Announces Launch of Chrysler Group LLC's iShowroom Digital Signage Program

MINNEAPOLIS –December 10, 2009 - Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a Minneapolis-based digital signage provider, announced today that it has launched Chrysler Group LLC’s iShowroom digital signage and web-based program which includes custom software, content development and system support.

“Wireless Ronin is very pleased to be part of Chrysler’s reemergence in the automotive marketplace where they are proving their dedication to sales support and the customer experience through the iShowroom program,” said James (Jim) Granger, president and CEO of Wireless Ronin Technologies.

The iShowroom system is available to sales consultants in over 2,300 Chrysler, Dodge and Jeep® dealers in the US through a web-based version that repurposes digital signage content into a browser-based web application powered by RoninCast®. Dealerships also have the option to purchase the system as a touch screen kiosk platform which includes hardware, software, installation and content that may be customized to reflect dealership specific preferences using the RoninCast Content Management System. Through the iShowroom program, Wireless Ronin receives ongoing fees for custom software development, content engineering and Wireless Ronin Network Operations Center system support.

Wireless Ronin has been managing the existing Chrysler touch screen kiosk system, called the Vehicle Information Center (VIC) for the past eight years; iShowroom is the next step in the evolution of that initiative, bringing on-demand product features, benefits and dealer inventory to the showroom floor through highly engaging interfaces. iShowroom, a customized version of RoninCast for Automotive, is designed to be an integral part of the sales process by providing dealerships with the tools necessary to meet the needs of today’s highly informed web-savvy customers. iShowroom utilizes the RoninCast for Automotive digital signage platform to allow Chrysler to remotely manage interactive content deployment from various data sources utilizing a variety of media formats. This is accomplished through the RoninCast On-Line Management Suite. RoninCast also manages the iShowroom network including display groupings, health monitoring, maintenance, data retrieval and reporting.

About Wireless Ronin Technologies

Wireless Ronin Technologies ( is the developer of RoninCast®, a complete software solution designed to address the evolving digital signage marketplace. Wireless Ronin provides clients with a complete, turnkey digital signage system which allows the ability to manage a digital signage network from one central location. The RoninCast® digital signage software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast® software including consulting, creative development, project management, installation, and training. The company's common stock trades on the NASDAQ Global Market under the symbol "RNIN."

This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the company's Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on May 8, 2009 and the prospectus contained in the Registration Statement on Form S-3 filed with the Securities and Exchange Commission on September 3, 2009.


Holly Heitkamp

Marketing Specialist

(952) 564 - 3500

Views: 196


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service