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I have first hand knowledge that State Automotive Associations are preparing memos to their members that the TrueCar.com platform may violate a number of state advertising laws.
I bring this up because a number of State Dealer Associations have commented off the record that their legal advisors are concerned that TrueCar.com may violate a number of State automotive advertising laws.
I've been told that they are preparing a formal statement and legal response.
In the coming days, you will start to see State Dealer Associations start a dialogue with their members about their concerns with the TrueCar business model.
The laws in question in some states involve price disclosures, licensed brokerage regulations, and delivered price quotes.
I bring this up only because I know there are emotional responses to TrueCar.com on the ADM forum. However, when State Regulators and State Dealer Associations are concerned about legal violations, the whole TrueCar business model may comes under scrutiny.
Let's take note of the States that issue advisory warnings this month. They are coming for sure.
I hope that ADM members will post links to advisories that their State Associations send to them so that we can see what each state has to say about this business model.
Brian Pasch, CEO
PCG Digital Marketing
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