Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.
The reasons dealers don't invest in education more aggressively will be covered in a minute, but first ask yourself about your commitment to educate yourself.
When you consider what the average monthly operations and automotive advertising budget for a car dealer, one can quickly see how savings can add up with even as little as a 1% upward change in profits.
Consider what happens when dealers increase the conversion of existing leads and traffic by 2-5%. Consider what happens when dealers increase Fixed Operations Revenue by 10%. Dealers are seeing these results after investing in education and implementing what they have learned.
What if your sales team could be significantly increasing sales each month using social networking? Could video marketing increase your local search dominance? Get the straight answers from experienced marketing professionals by participating in quality educational conferences.
Education provides dealers with new strategies to market their business and connect with local consumers. Education creates empowered dealers that make smart decisions.
PCG has taken a bold step to take quality automotive educational conferences on the road by announcing a six city tour in the US and Canada. The first date in the PCG Pit Stop tour is June 11th-12th in Chicago at the Palmer House hotel.
Isn't it time for dealers to INVEST in the managers of their key profit centers? With a small investment, dealers can innovate and accelerate their business model. So what is the hold-up?
The four most common excuses dealers make for not participating in educational conferences are:
And our response to those excuses:
Excuses? Well we have demonstrated that they don't hold water when you consider the opportunities that the PCG Pit Stop Conferences offer .
Take a minute to read or download the PCG Pit Stop color brochure. The brochure lists the cities, dates, and workshops that are available to car dealers in the US and Canada.
Sign-up in advance since seating is limited and some cities will sell out in advance of the actual conference dates.
Vendors that serve the car dealers can contact Carrie Hemphill to discuss exhibitor space and sponsorship opportunities at each location. We are very excited to have a growing list of industry sponsors that include Dealer eProcess, CAR-Mercial, Presto Reviews, cDemo, Car Gigi, KPA, Contact At Once, and the Automotive Advertising Network.