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Will Customers Finance Their Cars Online?

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.


But in your customer’s mind, was the long process worth it?


It’s a New World Out There


The car-buying process has been turned upside down by the advent of online car buying. Customers no longer have to sit in the dealership for hours using their best negotiating skills -- they can bypass that entire process.


The statistics are there. Sixty-two percent of consumers initiate the car buying process online and seventy-five percent said they would consider making their entire car-buying process online, including financing.


Sometimes, the toughest part of the process is financing. However, what was once a very touchy part of the car buying process, requiring the customer to sit in the dealership for hours, has now moved online. Lenders are now partnering with dealerships with creative online financing methods.


Online Financing is the Next Step


While online car buying was first, online financing is the next step. Many automotive leaders have great success with this in their dealerships. Pairing online financing with an online shopping experience not only puts the customer in the driver’s seat, it also creates more opportunities for dealers.




If you partner with an online service that offers financing, your customers can easily compare vehicle prices paid by other consumers, select loan options and get approved by different lending partners, all with the click of a button.


This experience is easy for customers, and provides complete transparency, without any bureaucratic or sales-esque slowdowns.


Your dealership gets customers who are actually “ready-to-buy,” rather than those who are “just looking,” saving you time and resources.


Plenty of revenue is there if you choose to engage in online financing practices. You provide your customers with a stress-free car buying experience while saving your dealership time by attracting ready to buy customers.


What do you have to lose? Check out online financing options today.

Views: 26

Tags: automotive, buy, car, convenience, customer, efficiency, experience, financing, online, process


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