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Why You Should Be Careful Buying Twitter Followers

The purchasing of Twitter followershas become an extremely popular trend. It offers the instant gratification that many people and businesses crave. When someone sees you have a mere handful of followers, they arenʼt likely to believe you have much clout (or Klout, for that matter). When you have thousands–or tens of thousands–of followers, you suddenly start to look a little more reputable.

So even if it does serve a purpose, isnʼt buying Twitter followers like paying people to hang out with you?

Actually, itʼs worse.

When you pay people to hang out with you, at least you get some company out of it. Most companies who sell followers are simply selling you spam, just empty numbers. You should want followers because you want to engage a community, not because you want to win some ephemeral popularity contest. Sure, it may look good, but in the end youʼre just talking (and marketing) to an audience of ghosts.

Luckily people wonʼt be fooled by fake followers for long, StatusPeople.com has developed a tool that lets you do a quick breakdown of any Twitter account. The report tells you how many followers are spam and how many seem legitimate. They do this by taking a few random samples of 500 followers and then letting you know how many of those users are fake, real, or real but inactive.

This free product is catching on, and itʼs only a matter or time before itʼs incorporated into peopleʼs existing Twitter tools, providing instantaneous transparency. Hopefully this transparency will scare away anyone selling fake accounts and those of us who do paid acquisition the right way (using aggressive marketing strategies to get real accounts) can sleep a little better knowing that since all the spam is gone we’ll be taken a little more seriously. In the mean time itʼs important for you to be thorough before buying followers. Ask someone what their process is for acquiring followers, it’s likely that if they can’t tell you or dance around the question, they’re probably selling fake accounts.

Original article about buying Twitter followers posted on Wikimotive's blog under the title The Truth About Buying Twitter followers

If you’re interested in Twitter or any other social network fan acquisition done the right way contact Wikimotive and inquire about our acquisition process.

Views: 237

Tags: followers, marketing, media, social, twitter

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Comment by Timothy Martell on August 15, 2012 at 11:34am

Ok. Sure. In that case, public perception becomes the social topic and makes you seem dishonest. Not a good light to be cast in!

Comment by Ketty Colom on August 15, 2012 at 11:32am

I'm saying in the sense of just having a ton of fake followers, not one here and there.  There have been numerous stories on the web of companies being caught having fake accounts and followers and it didn't end up well. 

Comment by Timothy Martell on August 15, 2012 at 11:30am

I wouldn't necessarily say that, Ketty. Remember you can't control who follows you. People who are influential become a target for bots and spam accounts. They may follow you in hopes of getting their message in front of your audience.

As long as you cater to your true audience, having some measure of fake accounts is ok. Just don't pay for them! Paying for real fans and follower=good paying for fake=bad.

Comment by Ketty Colom on August 15, 2012 at 11:13am

Not to mention, if you're caught having fake twitter followers, your real followers won't be too pleased. 

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