Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Why won't Cobalt update all the GMC/Buick OEM sites? This is effecting organic traffic!

Updating and making changes will aid in the success of other automotive dealerships nationwide.


Views: 520

Tags: Cobalt, content, oem, search, seo, websites


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Alexander Lau on December 19, 2014 at 12:02pm

How did I miss this? Well, unfortunately, my current boss has put a mussel on me. I cannot say what I want to say about Cobalt. 

Comment by Manny Luna on June 20, 2014 at 9:14am

Thank you so much James Fabin!

This is HUGE for all GM Dealers!!!

Great news to come for elite automotive seo digital marketers, Cobalt is making waves and coming out with a ICE program. You must be certified to qualify. More details to come next week!

Comment by James Fabin on June 19, 2014 at 2:21pm


Thank you for pointing out the 2013 models still being shown on the model showroom pages.  The ADM community & your efforts to bring attention to this where a success – the issue has been fixed!  At Cobalt it is important to provide dealers with the best digital marketing solutions the industry has to offer – and when we learn of an issue, we take action to resolve it as quickly as possible.  It was also a pleasure to speak with you on the phone and I look forward to working together in the future.


James Fabin


Comment by Tom Hawkins on June 13, 2014 at 2:03pm

Cobalt is owned by ADP...that should tell you something.  Not to diss ADP only, but any of these companies that get purchased by conglomerates with tons of other businesses get treated like a government entity. Creativity and ingenuity as well as innovation suffer.  About the only exception I see so far is vAuto...Dale Pollak is still at the helm and runs it as his own...still.

Comment by Manny Luna on June 13, 2014 at 9:05am

Thanks Jeff!

We work with dealerships across the country, and look at many different platforms.

My goal is to have this post speed up the OEM updates and help all the dealers!

Please share, and tweet this post out to everyone!!!

Comment by Jeff on June 13, 2014 at 8:15am


you bring up very valid points. And I couldn't agree more. I did frame in to solve a problem  of the usual answer " No we can't do that" answers from OEM providers.

And yes Cobalt is getting paid to keep all sites up to date and to today's standards. but they are a slow wheel when it comes to making a change.

As for PPC/SEM I just had this argument with our OEM rep, he came in all gung ho about changing labels on the individual listings to show a "E Price label" so it would drive more emails.

I asked him the simple question, why is my site running at 68% performance grade way below the bench mark of 80% to get Google and Bing to crawl efficiently to bring me more organic traffic.  His answer, "It too hard to do with Car dealer site"  Bad answer, my second site not with the OEM runs at a 86%  and brings in a lot more traffic than the OEM site.   Yet we are spending money for PPC/SEM on a site that is not performing the way it should be to make my dollars more efficient. So to answer your thoughts on why they wont change so they can charge more money.....In my opinion YES! My hands are tied though on spending the money with the OEM because they say you have to with THEIR vendors. 

Have you looked at your OEM site using or Yslow?  you will shocked at how bad your site really is. 

Comment by Manny Luna on June 12, 2014 at 3:32pm

Jeff,  I framed in a lot of my great site's to my cobalt site????

Why do this when you shouldn't have to? Also have you seen the content you framed in on smartphones? Looks like crap!

Please somebody correct me if I'm wrong, but hasn't Cobalt been paid for the updates already?

What's the real reason for this? They know what happens to a site when you add fresh content to it. It helps the site organically. Is this the main reason why they haven't done the updates? So they can keep charging more for PPC and SEM? 

We need to make this happen ASAP!

Comment by Ken Beam on June 12, 2014 at 1:04pm

Cobalt?????............................................................ ummmmmmmm................. yea........... No comment.

Comment by Ketty Colom on June 12, 2014 at 12:23pm

Unfortunately, we do not run a separate site like others do. I would like to, don't get me wrong, and I've met a couple of people that are saying that in Seattle the customer service is par none.


Comment by Jeff on June 12, 2014 at 9:58am

Cobalt had great intentions in their pre-ADP days. They used to invite the dealers to their offices in Seattle, and truly listen and make changes based upon the feedback. Unfortunately, at the same time all of the OEM's bought into the whole we can control and maintain all of your OEM sites for a fraction of what it would have cost back in the day when this was all negotiated.

  If you are lucky enough to run a second site separate from the Cobalt Clone sites, I framed in a lot of my great site's to my cobalt site to get around their lack of wanting to make changes.

Their are some great people that work up in the Seattle office at Cobalt that have been there for years that still truly care....I would change your account advocate to some one that has YOUR dealerships best interest at heart.

Just my two cent's worth :)

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


ADM Events

October 2016

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service