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Why Video is an Integral Part of Automotive Marketing Plan

Commercials have been around for a long time now and their influence is evident, but with the rise of the Internet, many have migrated online. Whether we’re talking about content or digital marketing in general, this unique opportunity for companies to get their name out there has forever changed the advertising game.

Owing to the ever-growing popularity of YouTube, video marketing became one of the most powerful online marketing strategies. When it comes to the automotive industry in particular, it certainly managed to reap the benefits of video marketing, and the following article explains why.

It’s easy

Just a couple of decades ago, in order to get your advertisements out there, you had to go through a significant amount of trouble, like contacting the target networks and, of course, investing a lot of money. With internet services such as YouTube, paid advertising is an option, but it is much cheaper than investing into traditional TV ads.

Additionally, when it comes to television, you are limited to those short commercial breaks, and pitching automotive ads to the target crowd means calculating when the majority of potential customers would be in front of their TV sets. With online video ads, the entire process was simplified. Putting an ad onto an Internet video streaming website can be done without any face-to-face contact, which is not only much easier, but also requires far less time.

Everyone is watching videos

The main cause for modern procrastination is definitely spending way too much time watching YouTube videos – It’s easy to get lost in the sea of interesting content! How many times have you watched a relatively short video only to lose hours on tens of related ones?

Hanging out on YouTube is basically a chain reaction, and at some point you begin to wonder how a movie trailer has eventually led you to a car advertisement. People who are looking to buy a new set of wheels are among this crowd (as everybody else is) and a cool video might actually lead a person who is loyal to Infiniti to get a Lexus. A company should always strive towards following its customer base, and seeing as how the potential buyers are online, the Internet is definitely the right place for commercials.

Aesthetics

Services aren’t really about the physical outlook, not even all the products you can find on the market. However, the majority of car enthusiasts are very much into aesthetics rather than functionality. Pictures are a valid way of selling a pre-owned car, but they don’t tell the whole story. A new model is best displayed on videos and, with some tweaking and editing, a perfect advertisement is more than achievable.

Transcending car manufacturers

Automotive industry isn’t solely related to car manufacturers. On the contrary, car parts can be adequately and effectively advertised using online videos, which is evident to everyone who’s seen the latest ad from Cobra Sport performance exhausts manufacturer. As long as the aesthetics are involved, videos should definitely be included into every automotive marketing plan.

Numerous options

First of all, videos tell a story on their own. Sometimes, it’s best to completely leave out words, sometimes even sound out of the picture, quite literally. A huge benefit of video advertisements is outlined in the fact that you have the option to integrate the sound into the ad, but also a plethora of interesting ideas that will keep the potential customers coming back for more. For example, interactive videos are hugely popular, fun to experience and increase general effectiveness.

Every automotive marketing plan should definitely include videos – the time is perfectly right! The rates are low, the Internet is rich with potential customers, and uploading is only a couple of easy clicks away at all times.

Views: 58

Tags: Automotive, Video, marketing

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