Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Why Technicians and Service Advisors Need Marriage Counseling

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

 

Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.

 

A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and their service advisors. Technicians are paid by how efficiently productive they can be. The more work they can complete in a day, the more money they make. Service advisors, on the other hand, are paid primarily on commission. According to the article, this can cause problems between the two groups

 

Service advisors need to be able to effectively relay the customer’s vehicle problems in order to provide the necessary information to the technician. However, in many cases, service advisors don’t have the level of knowledge needed to get this across in the repair order. This then increases the workload of the technician, and decreases the amount of billable hours they can accomplish in a day.

 

To help alleviate this problem, consider implementing training on a dealership level. Ask the service directors to sit down with their technicians and find out what pain points they are experiencing, if any, with the advisors and vice versa. Once the initial meetings are completed, simply implement training designed to bridge the gap between these two groups and improve their relationship.

 

A dealership can only be as efficient as the performance of its employees. You can install all of the technology you want to increase efficiency, but if your service advisors are writing up erroneous repair orders, this then forces your technicians to spend their valuable time investigating the problems so as to complete the repair properly.  The result will be unhappy service advisors, unhappy technicians, lost revenue, poor CSI scores and, most importantly, unhappy customers. This is a steep price to pay for something that could be alleviated through better communication and training.

Views: 185

Tags: advisors, automotive, communication, efficiency, leadership, management, productive, relationships, technicians, wards

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing


Influencer
Comment by Richard Holland on May 24, 2015 at 8:08am

Thanks for the comment, Michael. Such a simple solution to an issue that exists in most dealerships. Company culture is an important key to not only efficiency but also employee retention.

Comment by Michael on May 23, 2015 at 10:48am

This editorial is so spot on. The problem as shared here is so inherent in service departments for Service Managers to remedy these daily communicative deficiencies with sound and simple solutions. Don't understand why these scenarios emanate in so many dealerships without derived solutions via advisor, service managers and spokesperson technicians holding regular meetings together to enhance current practices to gain better employee and customer satisfaction processes.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Best VPN

Posted by Christie on March 22, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service