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Last night the only two half-exciting pieces of the Oscars were J-Lo's near nip-slip and a scrawny Angelina Jolie flashing her right leg at every camera.
Within minutes of Angelina's first exposure of her right leg, a Twitter handle quickly went up appropriately named @AngiesRightLeg. The user now has over 11,000 followers.
The tweets aren't anything compelling - just a good idea with perfect timing that took advantage of one of the most popular social networks used during TV.
Basically, social works. It just does. From Angelina's Right Leg gaining fame to Mitt Romney's wife joining Pinterest to counter-attack a fake Romney pinner, you can't avoid the power of social when it is used correctly.
How are you using sites like Twitter and Pinterest to gain more buzz for your business?