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Why Marketing Professionals Need Professional Writers

Professional writers will create incredible content for marketing professionals that will help them drive up sales and attract customers.

Good writing is the epicenter of great marketing brands and is equally the engine of great business marketing campaigns.

Strong writing skills in marketing are becoming an essential skill.

Copywriters are supposed to create compelling content and very attention-getting slogans for a company's marketing department.

Let’s find out why marketers need professional writers:

Digital Marketing Heavily Focuses on Content

Social media messaging, search engine optimization and content marketing are all integral functions of digital marketing that rely on quality writing. It is possible to create a lot of blog posts and tweets that social media users won’t relate to or engage with regarding your brand.

This is the reason why good writing skills are essential in marketing. You can pick more of that from any analytical paper on

Marketers Should Have the Capacity to Convey Ideas

For a marketer, good writing will mean the ability to communicate an idea, a brand or a message. This will require breaking down benefits and features of a product in terms that your target audience can understand. Highlighting essential aspects of a product will influence people to want to learn more about the product and eventually purchase it.

Good writing will help the marketers compress information into very tiny bites that can convey the necessary information that might interest a potential customer. One has to always remember that many clients and customers have very short attention spans whenever they want to make purchases.


Communications Across the Department Are Important

Excellent writing skills will not only be needed for the creation of content for a particular brand’s audience but will also be required for communication within the internal marketing team and with other departments.

Presentations, emails, reports, correspondences require to be written and interpreted on a level that all employees can comprehend.

With the shift from phone conversations to emails and text in official company communications, it will be important that all messages are written well and clearly.

What this means is that marketing professionals will require to acquaint themselves with skills on how to write better and express their ideas and thoughts on paper.


Marketers Have to Convey What Is Most Important

A marketing professional knows what is important to say when writing for potential customers. The reader is the focus and writing on solutions to particular challenges faced by consumers is an excellent way to reach them.

Marketers will need good writers since they have the herculean task of communicating essential and desirable information concerning their products and services. This communication will take the form of very high-quality content that is shareable on social media platforms and draws more attention to the brand.


Marketers Require to Create a Sense of Urgency

Marketers know that the always have to ask for the business. A potential client or customer shouldn't be left without precise information on how they can contact you or how they can order the product or the services. Marketing professionals will need to create urgency and lead the customer to the next step by writing boldly how they can be contacted.


Tricks of the Trade

Writing is something professional copywriters do every day, and they are aware of literally every trick in the book. They know how to polish up your copy, how to increase website conversions, how to boost click-through rates and consequently, how to drive up your sales. 

They know how to keep it brief and enticing, direct and conversational and avoid spinning and exaggerations. They have the understanding that writing that is remarkable will resonate well with the buyers’ persona.

Professional writers will naturally improve your content’s search engine optimization. This will be instrumental for ideal customers who will throw in keywords in search questions.

Good writers also tend to keep up with industry trends as well as those of the market. Writers have a good grasp of the market; they send the right message to the right people and at the right time making your business stand out from the crowd.


A Fresh Perspective

Writers will bring some freshness into marketing. They know how to dish out quality advice and insight as opposed to the big and strong recommendation. They know how to centralize all customer information at one point. Writers will be able to look at your product or service from the perspective of a customer.

They will, therefore, pick out the best bits and communicate them efficiently and effectively. The service or product jargon is turned into copy that is compelling and pushes up the sales consequently.

In conclusion, it is imperative that marketing professionals work closely with professional copywriters and also learn to acquire good writing skills themselves. It is essential for growing a marketing career and boost the marketing prospects of any business.

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Tags: Marketing, Need, Professional, Professionals, Why, Writers, marketing, writing


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Comment by Ralph Paglia on December 30, 2018 at 6:42am


1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are the hallmark of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don't write. Go and tell the guy what you want.

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