There are now more than 225 million registered users on LinkedIn and in recent months there has been a heavy push for a new influencer program. Each day, Fortune 500 business leaders provide best practices and stories to their success. This content distribution has transformed the way people use the platform. When LinkedIn was founded in 2003 by Reid Hoffman, most people used the site to connect with current colleagues or companies they wished to join. That has all changed with LinkedIn Today
, a daily feed of trending business stories.
Think about the millions of business professionals who start their day on LinkedIn, before getting behind the wheel of their vehicle to drive to work. Now imagine a scenario where you publish relevant articles about business best practices, sponsored by your dealership. These advertorials could prove to be a golden opportunity to reach professionals who could potentially visit your dealership in the future.
The following automotive companies have started to build their brand presence on LinkedIn.
Has your dealership established a presence on LinkedIn? If so, share a link in the comments section.