Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

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Is your managed live chat solution everything you were promised? Maybe you were sold on the lofty ideal of unprecedented customer service (not mention the huge boost in leads). You loved the idea of making contact with your customers when they are first researching their next vehicle. But after a few months, you’ve noticed that you’re just not happy with the conversations that your outsourced chatters are having on your behalf. Not to mention the leads aren’t exactly flowing in, either.

You guys have all experienced the disappointment of over-promises and under delivery, and frankly, there are a lot of chat providers out there who don’t live up to the expectations they set. ActivEngage has been in the business of managed live chat the longest - and we’ve observed a few key reasons why managed live chat is a bust at the dealership. We’ve identified factors that cause conversations to become lackluster, customers to grow dissatisfied, and sales opportunities to evaporate.


We’ve even taken the time to write an eBook about it! Check out our newest publication, The Top Five Reasons Managed Chat Fails. Within its pages, you’ll learn:


- Why communication between vendor and dealer is crucial


- How internal chat management makes all the difference in online conversations


- Why chatters SHOULDN’T focus on selling


- How ongoing training and continued education puts chat representatives ahead


-Why you need a chat provider that’s dedicated to the automotive industry

Don’t settle for less than you deserve. Learn to ask the hard-hitting questions about your chat solution. Check out The Five Top Reasons Managed Chat Fails for a comprehens...

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Tags: chat, fail, managed


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