Automotive Digital Marketing ProCom

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Why do you hide your vehicle's features!? New feature: Highlights

When I was searching for my next vehicle, I became frustrated when I had to sift through what options are available on a given vehicle. Usually left for the bottom of the page – these are some of the strongest items that sell the vehicle. Why are they all the way at the bottom? Usually behind a tab?

Sure, it’s a sharp looking Fusion, but does it have heated seats? Premium sound system? One of the benefits of scratching your own itch is stumbling on these pain points and doing something about it!

The feature was incredibly easy to implement. Take a look.

highlights

Voila :) Problem solved. Now I can easily find which Silverado’s are All Star Editions or which ones have rear sliding windows without having to dig through a list. I call this “feature” simply, Highlights.

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Comment by Chris Cachor on May 11, 2014 at 4:23pm

Thanks Manny! It's gone through many iterations!

Comment by Manny Luna on May 11, 2014 at 4:16pm

Great Job! I love how clean it looks!

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