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Why dealer website chat? How about #Blizzard2016

Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on trucks and SUVs with all-wheel-drive.  Couple that with cheap gas, and nearly anyone with electricity and internet service will be looking for a car while they binge-watch Netflix.

If your staff can’t get to the store to answer the phones and are too busy shoveling to respond to live chat, even on their phone, what’s the solution? That is one HUGE reason to ensure a quality live chat partner is there to respond to chat requests on your dealer website. Snowstorms, hurricanes, floods, and even tornadoes can interfere with a store’s ability to respond to website live chat requests. But those are the times when it’s needed most. Hundreds of cars are often wrecked or destroyed during weather events, and countless other vehicle owners ponder an upgrade at the same time.

It is one of the fundamental arguments for using a third-party chat provider to handle either all chat requests, or at least on a backup status to facilitate chat conversations when dealership staff aren’t available for whatever reason, whether it’s after hours or a major weather event.

Our thoughts and prayers are for the safety of everyone affected by this epic blizzard of 2016. 

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Tom LaPointe CarChat24 Marketing Consultant
www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195

A U.S. Marine Corps veteran, Tom has an MBA in Marketing and is an automotive writer and author with nearly 20 years experience in virtually every aspect of the retail auto industry. He has been involved with the internet from the beginning, building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to BDC / internet sales and viral marketing.

Tom LaPointe CarChat24 Marketing Consultant
www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195

Views: 116

Tags: blizzard, car sales, chat software, dealer website, live chat, managed chat

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