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Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success).  

Brafton’s infographic, Why Content For SEO, explores how content is key to search engine visibility. You can click the image to see the full-sized infographic.

Manny Luna


VL Digital Marketing

Views: 389

Tags: Content, SEO, Why, for


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Comment by Alexander Lau on July 18, 2014 at 6:49am

Manny, absolutely and I appreciate your mindset in that regard. :-)

Comment by Manny Luna on July 17, 2014 at 10:26pm

Alexander Lau I agree, just don't get to caught up in anybody's software, they all will give you different results and have there own agenda to sell you something.

Comment by Alexander Lau on July 16, 2014 at 11:01am

Apparently, those being surveyed feel as if 'Citations / Business Listings' and 'Video' aren't as important, which is their loss. Measure these backlinks for their conversion prowess, which is what our software does.  It's not just about On-Site content.

Comment by Alexander Lau on July 16, 2014 at 10:57am

Comment by Alexander Lau on July 16, 2014 at 10:57am

Don't forget about off-site SEO and the backlinks that exist within that content.

The New Link Building Survey 2014 - Results

Comment by Alexander Lau on July 14, 2014 at 12:30pm

Agreed, content has to be intelligible. However, the way the content performs, etc. is an art in itself. You can write all the intelligible content you want, but if your making assumptions on what one feels will rank, you're doing it incorrectly.

I do appreciate the data provided and the lack of self promotion, Manny. :-)

Comment by Manny Luna on July 14, 2014 at 12:26pm

Alexander Lau Thanks!

Anybody a can game Google, but you can't fool humans with bad content.

Comment by Manny Luna on July 14, 2014 at 11:49am

Now if we can get the dealers to believe that content converts leads!

Thanks Ralph! Let's keep America rolling!

Comment by Alexander Lau on July 14, 2014 at 11:47am

Comment by Alexander Lau on July 14, 2014 at 11:46am

Manny, I agree partly and respectfully disagree partly.

  1. What does Google want? They want relevant, real content on the internet that people want to read and tell other people about. If Google doesn’t bring you the most relevant content when you search, they aren’t doing their job. So by definition, even the word Search Engine Optimization (SEO) means to “game” the Google search engines (and others) to get your valuable content ranked higher than it would be if left alone to the forces of the Web. The bottom line is that all external SEO efforts are counterfeit other than one: Writing, designing, recording, or videoing real and relevant content that benefits those who search.
  2. SEO of any kind is pursued by gaming the system. There is nothing “natural” about any form of SEO. The fundamental concept of SEO is exploiting a flaw in a search engine’s ranking algorithm. The difference between white and black hat tactics is merely a function of where Google decides to draw a line, and this line is at least somewhat arbitrary. Google's goal is to confuse search engine optimization (SEO) efforts and to uncover aggressive SEO techniques through delaying, or obfuscating results from SEO changes being made.

Social signals as value to SEO, forget about it.

It's dead (or never really existing in the first place). Most SEO software companies have ripped out 'Social Signals' and changed it, to just 'Social', but that leans more towards measuring social advertising. than organic conversion.

3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter

1. Social Metrics are Easy to Manipulate

2. Google Doesn't Have Full Access to External Social Platforms

3. Google+ Lacks Universal Adoption

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