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Why Choose Internet Sales 20 Group over Digital Dealer 13 On October 23-25, 2012

October 23-25, 2012 dealers have a choice of attending Internet Sales 20 Group in Chicago or Digital Dealer 13 in Las Vegas.

When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers.  They got tired of going to massive conferences with over 50 breakout sessions. 

Dealers are also saying that they want an accountability partner.  For example, on the 3rd day of the Internet Sales 20 Group all attendees will create an action plan for their dealerships.  After the event there will be a virtual group meeting within 45 days to literally make sure that the attendees are doing what they said they were going to do.  They will be offered assistance and advice from their moderators and their group of peers.  This is something that Digital Dealer does not do.  You simply leave the event with no agenda or plan of attack.  Dealers come back with many ideas and yet no clue of how to implement them while the organizer of the conference is not there to support them because the individual dealership is not a priority to them.  The Internet Sales 20 Group does not treat attendees like just another number.  In the words of American Express, "Membership has it's privileges".




Internet Sales 20 Group

Digital Dealer


Event Dates


Oct 23-25


Oct 23-25

Host City


 Las Vegas

Dealership Staff Registration



$895.00 /

$995.00 (onsite)

Allied Industry Registration

Dealers Only


Focus on Internet Sales & Technology  






Percentage of Speakers who are Industry Experts, CEO's, Top Level Management from organizations



Dealer Principal/GM Attendance


All Events in one location

< 90%



> 50%




Contest to award FREE Registration




Companies from Auto Media Channels Sponsoring Event



VIP Networking Event



** AutoSucces Magazine,, Cactus Sky Communications &

*This is a hands on group setting where everyone benefits equally from the event.  This event is limited only to dealers and event sponsors.  We are not allowing Allied Industry attendees for this event.  Our goal is to keep this educational without having multiple vendors trying to pitch our dealers.    The event is $995 per registration, however if a dealership chooses to bring more people, a special consideration will be made.

The clear choice is to attend the Internet Sales 20 Group for dealers that really want to move the needle and get personal attention to their very needs.  The VIP networking party and dinner are a world class experience that no conference can provide.  The Internet Sales 20 Group is limited to 75 dealers and is one event that dealers do not want to miss.


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Tags: 20 group, automotive education, chicago, dealer 20 group, digital dealer 13, digital dealer conference, internet sales 20 group, las vegas


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Comment by Sean V. Bradley on October 4, 2012 at 8:51pm

I normally do NOT get involved in blog conversations but feel compelled because it has to do with an event that I am part of and an event I am extremely proud of... The www.InternetSales20 Stan is pretty passionate about the 20 Group and he is pretty upset with Mr. Roscoe and the DD event for whatever reason. I do not want to confuse the two issues here. I also agree that the Internet Sales 20 Group is the better choice as would Pepsi consider it better than Coke or Sprite knowing it better than Mountain Dew :) 

I, like some of the people commenting on this conversation was very active with the original AAISP and DD events. I was even a general assembly speaker, I have had clients on the cover of DD and won the "most improved dealership of the year award", I have also been a Platinum sponsor investing over $15,000 for the event (Las Vegas), plus sponsored numerous other years etc... I have seen it from the beginning evolve into what it has become today. 

If anyone has read the book "Who Moved My Cheese", you would know where I am coming from. Its called evolution, I think events like Ralph's AutoCon and Jared's Driving Sales events are the "It" large scale events. I believe that the DD events have run their course. Again, I am entitled to my opinion as is everyone else. A lot of the main people that "made" DD what it "was" have moved on...

As for the - It is a complete different business model, complete different strategy. We have invested tens of thousands of dollars in the "Pre-Work", we have 4 national companies working together to gather "field intelligence" on 20 different dealerships from all over the country. We also have two different nationally recognized Internet Success Stories in two different magazines (September AutoSuccess and September Auto Dealer Monthly Magazine) going to attend and speak at our event in Chicago... 

This is the first and only "official" Internet Sales 20 Group & 3 Day Workshop that will include an Internet Sales Composite

Ok, ANYONE that knows me knows that I throw awesome VIP networking parties :) This one in Chicago is going to be awesome! Limos, Fire Breathers, Carnivale Chicago Restaurant, Cocktails, Dinner and oh yeah... I am giving away $1,000 CASH for our "Best Idea Contest". 

We have some of the most respected Automotive Internet Sales & Digital Marketing Companies in the industry sponsoring and some of the most respected subject matter experts in the country speaking at our event. 

We will have a VAST majority of Dealer Principals, GMs and High Level Managers in attendance.

I have taken my 14+ Years of Automotive Internet Sales, My over 80 speakings at NADA and NCM 20 Groups, my 3 consecutive years as a NADA convention speaker, my speaking at JD Power's Internet Round table, my 3 years in the National Speakers Association (NSA) and my 5 years as a Certified FranklinCovey Trainer and Facilitator and have personified my vision of the most powerful workshop possible and have called it the Internet Sales 20 Group. 

Please remember, i am not merely a owner of a media company that has outsourced to a staff of "event planners" my event. I am an automotive Internet Sales expert at the very highest level that has created the entire instructional design of my Internet Sales 20 Group from my experience(s) for the last 14 years. 

But at the end of the day, that is my opinion and nothing more. 

However, you judge for yourself... 

This month in (AutoSuccess Magazine) Our client Alan Vines is on the Cover for their profound success... Durran Cage, GSM of the dealership is a speaker at my 20 Group in Chicago... 

goto and in the September 2012 issue, Dealer Synergy Client Mike Anderson Chevy (A single point store) went from 40 units to 130 units online. They too will be at the Internet Sales 20 Group in Chicago...

Take a look at and take a look at video after video from companies like Autobytel and Carsdirect that they are both endorsing, and or speaking at our 20 Group in Chicago.

...I am just saying- 

Comment by Stan Sher on September 30, 2012 at 7:57am


Congrats.  I love DealerFire.  They are amazing people with an amazing product.  I believe that you will enjoy what you get.

Comment by Stan Sher on September 30, 2012 at 7:53am


For the record, I was not selected because I made a decision after the dirty trick they pulled on me last February that I am done wasting my time with it.  I had not even applied this time around.  I made a decision in June to do something that is my own and be a part of something that I can enjoy and put my heart into. 

I put a lot of energy and support into AutoCon because Ralph, Chris, Mike, and First Class Educators believe in me and do see value in me.  In fact, these people are mentors.  I love that I can visit the PCG office and sit down with Glenn Pasch and he can give me words of wisdom that I come home with inspired and start to work on things to be a better business professional.  This is love that I never got from DD.  In fact, all of the support, appreciation and respect that I ever showed for DD backfired because the organizer of the event did and said things behind my back to numerous people.  I remember getting upset with a very good friend and industry leader who had just severed ties with DD.  DD used me and the fact that I was upset with this person (over miscommunication) and tried to piggy back on it.  I got nothing for it.  After good communication that person and I are better friends then ever.  I even get criticized by Mike Roscoe for it. 

Maybe you are not being political and as a close personal friend I respect what you have to say.  In an industry of politics and seeing you in action over the last few years (even thought you truly earned it) it is just easy to say if you do not know any better.

Comment by Peter Klein on September 30, 2012 at 7:42am

As an aside - we are currently going live this weekend with our new website and mobile site from DealerFire. While we have a long month ahead of us in terms of getting everything set up just like we want it on our new site - the time spent with DealerFire at the exhibit hall in Orlando was a big part of this decision.

Comment by Stan Sher on September 30, 2012 at 7:40am


Great post.  I was very careful when I made the post to try to avoid any issues that I do have with Digital Dealer.  I just wrote out reasons why Internet Sales 20 Group is a better choice.  Yes it is great having exhibit halls and seeing products.  While we do not have an exhibit hall, our sponsors will all be there to talk to the dealers and show them their products.  We avoid have allied industry people there because it is strictly a dealer driven event.  We created this event based on dealer demands and that is a fact.  With regards to action plans, while you and many people are very sharp that you know what you are doing when you get back to the dealership there are still a lot of people and I would say the majority of dealer attendees that are so new to this exposure that they need help.  After all, that is why people like Joe Webb and I do what we do for a living.  Dealers that do a great job marketing themselves do show valid reasons why they are better with a great value package without mentioning competitors names.

You proved to have a similar disappointment this past spring so I know that you understand where I am coming from.  As far as me making it personal, okay you got me maybe it is a tad bit personal.  But if you were in my shoes you would be the same way.  Let's leave it at that.

Comment by Joe Webb on September 30, 2012 at 7:23am

Stan - The Internet Sales 20 Group sounds great.  I'm sure you and the other participants will make it extremely valuable to all attendees and I expect it to be a top-notch automotive event.  However, am not the one who is responding back for any "political" reasons as you call it.  I have no reason to.  I'm not speaking at Digital Dealer 13 (though, yes, I've spoken there 10 times before).  And while I credit Digital Dealer (the magazine, even more than the conference) for giving me a platform to improve my name recognition, if I was putting out crap content, it would have hurt me more than it ever helped me.  My documented successes, years of writing best-practice blogs, filming videos highlighting growth opportunities for our industry, and reputation for selflessly helping dealers are many more important factors that have made my career what it is.  

I consider Ralph Paglia the granddad (sorry, Ralph :) of automotive Internet sales and he would be just as willing as I am to say that the platform DD has provided him improved his reach considerably.

I thank you for mentioning my partner-in-crime Bill in your "sessions to see" comment.  More than ever, I'll even admit that DD13 is REALLY changing up their event as they've got so many new speakers in the mix, I believe it will be quite refreshing.  I'm sorry you weren't selected again this fall, but I know your time of speaking at conferences regularly will come. However, as a good friend, I must warn you that if you continue to position yourself as an adversary to certain conferences or platforms because you feel they've "wronged" you by not selecting you to speak, I worry it will close the window for other opportunities for you.  And I only want to see you succeed the very same way I hope ALL automotive conferences succeed.  The more dealer education, the better.  You know I don't do "political".  If anything, I try to be the one who rises above the pettiness and reiterates, "Can't we all just get along?".

Comment by Peter Klein on September 30, 2012 at 7:16am

I will be attending my fifth DD this month.  I was a little disappointed in the last DD this past spring in Orlando, as I too felt like it was getting a little bit stale.  If this DD isn't much better, it may well be our last.  That said, I think some of your criticisms of DD are unfair.  

First, while some of the presentations are sort of sales-pitchy (This is something that has gotten progressively better over the years) - most of them aren't.  While I am certain your event in Chicago can succeed without an exhibit hall - suggesting that the vendor presence/exhibit hall at DD is a bad thing seems crazy. Anyone who doesn't want to go to the exhibit hall can avoid it. Furthermore, I fundamentally disagree with the idea that the exhibit hall exists just for the vendors.  We have selected MANY vendors based on demonstrations and interactions with them in the exhibit hall -- having many companies in one place at the same time is something that has been very useful for us.  

I also don't think your criticism of DD for not sending people home with an action plan is very unfair.  People who have no idea what they're doing probably need you guys to put together a report for them of how to run an internet department.  Anyone who is experienced on the digital side and has any skill as a manager should be able to attend a conference, get some great ideas and put together their own plan for how to implement things when they get back.  I believe our store has fantastic processes for managing our digital business.  We know what we're doing - and we do a pretty good job.  When I go to digital dealer, my plan isn't to relearn how things work. My goal is to get 3-5 great ideas that I will implement, meet some vendors, learn about new products, talk to interesting people, make a few peer contacts that I can bounce ideas off of, etc.  I suspect there are a lot of people like myself that are perfectly happy not getting a packet from DD with tons of analysis, data and plans.  

I guess I just don't understand the negativity.  Based on your post, I get that for you, it might be personal. I find the negativity on the website for this event puzzling.  

Can you imagine if car dealerships marketed themselves in this way?  "FIVE REASONS WHY OUR STORE IS AWESOME AND THE GUY DOWN THE STREET SUUUUUUCKS".  I don't think the execution of this strategy on the event website is any more tasteful.


Comment by Stan Sher on September 29, 2012 at 9:13pm

Well we have numerous sponsors who will be able to market their products to the dealers that attend.  However, we are not doing an exhibit hall.  The vendors will have representatives in attendance and they will network with dealers.  The speakers will not be pitching and strictly educating.

Comment by Stan Sher on September 29, 2012 at 8:03pm

Oh and go see my friend Bill Playford, Joe Webb's sidekick speak at Digital Dealer 13 as well.

Comment by Stan Sher on September 29, 2012 at 8:02pm

For the record if you are attending Digital Dealer 13.  When searching through over 100 sessions on who to go see speak I recommend going to see my friend Kevin Frye speak.  He is an amazing eCommerce Director and always puts on an awesome session.

Also, go see my friends Richard Lucy with Anthony Bartoli.  Another great session will be with Joe Castle.  My very talented friend Subi Fernando (Internet Director at Preston Auto Group) is doing a session with Mike Watson (Phil Long Ford).  AJ Maida from Pappa's Ford has an awesome session planned as well.  I see that Grant Cardone is speaking so don't miss that one.

There are some awesome speakers at DD 13. 

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