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Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.
Negative reviews by the press or bad public relations can happen even to a high quality company. Online reputation management is a new field that has grown up to fill the need that both businesses and individuals have on combating this type of negative attention. The internet is not designed to regulate the information that people post, and negative attention, whether it is deserved or not, can undermine and damage a business reputation.
Whether your company is a victim of bad publicity or you are simply looking at your overall marketing strategy, you need to consider managing your company’s reputation. By working to counteract attacks on your business reputation, reputation management companies can be an important part of keeping a business image in a good light. There are several different methods of online reputation management, and many companies use several of these methods at the same time in order to maximize the good that they can do.
One of the more obvious methods that reputation management companies use is social media. At NN Social Media LLC we incorporate social media and help your business. By creating positive profiles on different social media sites, a business can begin to improve its reputation. This could mean interacting more frequently with customers and prospects, and openly addressing their concerns, to improving transparency and building trust by posting more regular, up-to-date content.
Another method is the use of micro or mini-sites. These are created to connect with a keyword or keyword phrase that is easily associated with the company. They contain positive content about the business or company so that when people perform a search on that company these may be found rather than the negative publicity.
NN Social Media LLC. will handle ALL of your reputation management. Sites containing news headlines, blogs or articles, and even video or audio content can help to improve the search results. For instance, a blog with frequent posts that include beneficial or positive information about the business or company is the type of thing that search engines tend to rank highly. Both blogs and mini-sites can be indexed by the search engines, and if they are linked properly to the company websites they can help it to rank higher when searches are being done. The goal is to have your positive information ranking higher than the negative information that is being spread about your business or company.
Another form of online reputation management is the strategy of linking your business profile with other high quality companies and their websites. When a highly respected company includes a link to your site, the public will generally have a more positive view of your company. Constructive interaction with different blogs and forums in your business sector could also boost your online reputation and keep negative publicity in check.
It can be challenging to play catch-up when bad PR hits the internet. If you can be preemptive in your online reputation management, then you are ahead of the game. However, if you did not realize this before you began getting some bad publicity, you should start working with people who understand how this type of management works, before any damage becomes too severe. Using a professional management company that knows how to use SEO strategies is one key to keeping your reputation in a good light. These companies can use a variety of tracking methods to help you know where you stand and what is being posted about your company.