Why Business Marketer’s Should Include Instagram in Their Marketing Campaigns

Staying relevant as a business in the highly competitive marketing world is not simple to do. Being creative and keeping up with the trends while trying to find newer ways to reach your audience can sometimes leave a business stuck in not really knowing which social tools will provide the best results.

The first steps business marketer’s must take in producing a successful marketing campaign, is by locating where their audience spends majority of their time online and to discover what type of content customers are attracted to the most, which at this point in time are photographs.

The amount of users on the photo-sharing social application, Instagram, is steadily increasing and is a perfect example of how companies can reach their audience, stay relevant, and trendy. Since Instagram reached 80 million users in August 2012, it goes to show that it is a place where the customers are; now the businesses need to make sure they are there too.

This infographic, “The Business Marketer’s Guide to Instagram,” created by Column Five and shared by Marketo, provides an even closer look as to why business marketer’s should include Instagram in their marketing campaigns. Click to enlarge.