Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
In our travels looking at various vendors to recommend to our clients, we came across and started telling dealers about Automark Solutions. They do widgets. They do plugins. They do buttons. It sounds simple, but it's so much more than that.
Let's get something out of the way right off the bat. We are not a reseller. We are not a referral partner. If a dealership were to call up the folks at Automark and say, "JD Rucker told me to hire you guys and so I'd like to sign up," I wouldn't accept anything, even a Starbucks gift card, as payment for the referral (and anyone who knows me well enough knows how hard it would be to pass up on free espresso). We are transparent about what we resell to clients; if anyone were to ask about LotLinx, for example, you bet that we're a partner and we'll gladly take the commission. With Automark, we have no such agreement.
It should also be noted that we did not do exhaustive research into their segment of the industry. I've seen a handful of lead optimization services and widgets out there and none of them were impressive, but we haven't made it through all of them. Unlike what we did with chat and gift card incentives, we will not claim to have been comprehensive in this segment. We didn't have to. Automark was impressive enough.
The compelling argument they made when Ken Lees and Anne-Marie Baumann showed me their product was that they had data to back up their claims. I was skeptical. It seemed pretty darn unlikely that they would be able to increase lead conversions on websites at the rate that their website claimed, but the numbers panned out. Once I took a demo, I understood why they worked so well.
Unfortunately, I'm not the first to this party. My friend Brian Pasch recognized the potential in Automark a almost two years ago. For better or for worse, I hadn't really heard much about them until I started researching for clients who wanted to improve lead conversions.
Traffic is going up. Sales are going up. The industry is in great shape. The only thing that seems to be going down in our industry is the volume of form leads. A lot of that can be attributed to more phone calls, chats, and direct showroom visits, but another good chunk of it can be attributed to the way that dealers websites have, for whatever reason, not advanced in the way that they convert leads. I really don't know why this is the case, but Automark seems to fill the gap that's being left by most website providers.
From "Daily Deals" to real "Instant Lease Quotes" (emphasis on real), the team has put together an extremely impressive series of lead-generating plugins that work on the majority of dealers' websites. Look at your website. Your buttons probably stink. Your contact forms or resource pages probably do not encourage contacts, nor do they really provide a resource to your customers.
Think about making a change.
Blue Horsesh... I mean Dealer Authority loves Automark Solutions.