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Power Minute #5: Which Vehicle Segment Championed Feb. 2016?

The positive retail sales momentum from the beginning of the year continued on into February.

Which segment helped lead the way as the industry growth champion?

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Video transcript:

Today, we’ll be taking a quick look at the February 2016 sales report and what’s projected ahead.

Well, I’m happy to report that the positive momentum at the beginning of the year continued on into February.

There were 3 conditions that drove February’s sales performance:

  • February SAAR ended at 17.5M, down slightly from January but still up 1.2M vs this time last year
  • Though Compact Car sales cooled from January, they’re still running far above 2015’s levels on the strength of new products like the Civic and Prius
  • And, Small SUV is the growth champion within the industry with sales up 56%


Looking ahead, you should know that March sales can easily surpass February’s by 30% or more.

To seek out new customers shopping within your local market, please visit I’m Kris Rosychuk. Thanks for watching, stay tuned for the next edition of “Power Minute”!


Views: 176

Tags: automotive, dealer, growth, retail, sales, segment


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