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I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.

For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that may assist people in deciding which event to attend.

In the interest of full disclosure, I work for Dealer Communications who own and put on the Digital Dealer Conference & Exposition. Previously, I worked for DrivingSales who put on the DrivingSales Executive Summit. While some of the attendance numbers may not be exact, they're not far off. These numbers were based on multiple sources that actually attended these events. With the exception of the Digital Dealer Conference numbers (which are accurate), I've given the other events the benefit of the doubt when presented with conflicting attendance reports and used the higher number. If I'm considerably wrong, please let me know and I'll happily correct it.


There are many claims made in some of these conferences marketing that are erroneous, whether that's on purpose or not. As should be plainly apparent, the Digital Dealer Conference & Exposition has everything that the other two events has and more. There is nothing unique about any of these other events.

Why go to a mini-Digital Dealer conference when you can go to the real thing? Nobody has more advanced sessions, more progressive dealers, more sessions to choose from (90), more networking/problem solving opportunities (1,000+ dealers and managers) or a fraction of the vendors to meet with (90+).

The fact of the matter is, you could combine every other dealership technology-centric event and they STILL will pale in comparison to what you can experience at just one Digital Dealer Conference. Because while these various other events contain elements of what you find at Digital Dealer, only Digital Dealer HAS IT ALL.

Every one of these lesser events is run by someone who used to attend, speak and/or exhibit at Digital Dealer. Very similar format as Digital Dealer and they get most of their speakers from the past Digital Dealer events. But while imitation is the sincerest form of flattery, and try as they might, they can't replica the winning formula for attendees that is Digital Dealer.

Digital Dealer isn't by far the best technology-centric event for dealers and managers because it's the biggest. It is the biggest because it is the BEST. There is a reason that these events that pop-up can't get any real traction...that none can even come close in dealership attendance to DD3, which was 300 dealers and managers FOUR YEARS AGO!

The reason Digital Dealer has more than tripled in attendance in three years while others are flat or fade away is because attendees keep coming back. This is what separates the growth of Digital Dealer from the others. And WHY do they keep coming back? Because they found Digital Dealer is worth spending three days away from the dealership. And they not only come back, they bring more people with them.

Don't waste valuable time out of your store(s) at copy-cat events. Come to Las Vegas for the REAL thing. The 11th Digital Dealer Conference & Exposition. If you're like most attendees, you will be back...probably bringing others with you.

You can get more information and register by visiting our website. Hope to see you in Vegas! 


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Tags: 2011, battle, conference, dealer, digital, drivingsales, education, executive, internet, plan, More…summit, training, vegas


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Comment by Philip Zelinger on September 2, 2011 at 5:35am

I am often told by friends and clients that my unique differentiator in the marketplace is that I am willing to listen and learn so I can presume to teach to my dealer/vendor clients and blog talk radio listeners.  After all, what are friends for!


I have been invited to speak at the first 10 Digital Dealer Conferences and I accepted the opportunity to support the conference for the reasons I just stated -- to listen, learn and teach!  Of course some may speculate that hosting a session is a way to self promote, however as any speaker and attendee knows -- Mike has very specific rules to prevent any self serving agendas.  If that doesn't prove the value of DD for both speakers and attendees as a source of sharing knowledge then perhaps the fact that I am not speaking at DD11 but I along with thirty plus dealer friends/clients will still be attending and three of my vendor partners will still be investing in booths.  


In other words, my support for Mike Roscoe, Greg Noonan and the 1,000 plus attendees of DD11 is based on my thirst for knowledge and sharing best practices in our beloved auto industry.


PS:  As always, I share Uncle Ralph's point that all of the sessions that have sprouted up in the fertile ground that was broken by the Digital Dealer Conference have value and are worth your support.  However, if like me your schedule limits your ability to atttend them all ... then obviously the most comprehensive venue and networking opportunities are still being offered at DD11. 


If you will be in Vegas to attend DD11 be sure to contact me for a drink and a conversation to share what we have learned.  I will be investing most of my time at the VIP Dealer Lounge sponsored by Sean Wolfington, David Boice and the many vendor partners that they have collected -- including me and some of mine!


After all, what are friends -- and the Digital Dealer Conference -- for!

Comment by Arnold Tijerina on September 2, 2011 at 3:24am
... I may have gotten a little passionate but nothing I said was untrue. If anything I posted it inaccurate (fact-wise), please feel free to let me know and I'll correct it. Education is the ultimate goal, absolutely. It just gets frustrating to see dealers getting misled by some marketing for the other events. Thanks for the comments, Ralph. I apologize if I offended anyone. Microsoft will tell you why they are better than Apple. I don't see how this is different. I've said my peace, you won't see another post like this from me about DD11.
Comment by Ralph Paglia on September 1, 2011 at 9:36pm
Wow... That chart is one heck of a compelling value proposition for the 11th Digital Dealer Conference.  I have been to each of the conferences that Arnold mentions, and they all have significant value to the attendees, but it is hard to argue with the facts that show Digital Dealer to be the biggest automotive digital marketing event of them all.  I do want to emphasize that the real issue should be to attend... Attend any of these events and you will gain insight, knowledge and acquire skills... To NOT attend at least one of these events in today's automotive industry climate would be a form of "Management Malpractice".  So pick a conference, workshop or seminar and go... learn new skills and improve upon the skills you already have.  Because, whether or not you go to one of these performance improving educational events, you can bet one of your competitors is!

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