Automotive Digital Marketing ProCom

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Where to Start When Creating Content for your Dealership

Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:

Brainstorm with your colleagues.

You may have already addressed every question and topic that your customers have thrown at you, but what have your colleagues experienced? Ask them what their customers are interested in and inquiring about and document it on your blog.

Ask your readers.

Use your social media channels to ask your readers what they want to know. Do they need to know how to use their new vehicle’s features? Or are they trying to decide how to choose a car for their lifestyle.

Review your newest inventory.

Take this opportunity to discuss and review your newest inventory, its individual benefits, and the various features it comes with.

Share your recent successes.

Did you recently have a great sale? Share it! Tell your readers how your and your dealership found the perfect car for your customer, with just the right price and just the right features.

Do you need more ways to diversify your content? Contact info@digigo.com.

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Comment by Alexander Lau on April 11, 2014 at 6:57am

Make sure to trust those that rank for 'Automotive Content Marketing'. Never go with a group that claims to understand automotive content and then fails to rank for it as well. Same goes for SEO.

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