"Where has the fun gone?"...and "Why is it gone?"

I have had similar questions from dealers and their staffs recently, and it got me thinking..."Where has the fun gone?"...and "Why is it gone?"

Buying a car should be Fun! It's always nice to get new things, and especially when it comes to major purchases, it should be a good experience. Whether you're getting an automobile out of necessity, or for other reasons, a new vehicle should be something you're excited about. All to often, dealer staffs look at the whole process as routine, and their "job", and loose sight of the customer on the other side of the desk. This is a big deal to alot of them (first car...family on way...new job...), whatever the reason, it is a big deal, and let's recognize that! Especially now, when times are toughest for dealers, it may be harder than ever to put on the "game face" and "selling shoes" when they head to the dealership in the morning. I'd like to share some ideas here, for how to put the fun back into showrooms. Please add any ideas you have had, or share some experiences you may have had, as well.

I'll start by tipping my hat to Josh Towbin, Towbin Dodge . Many who have seen him, or the King of Cars, on television, have never seen his Vegas info-mercial, or understand the true craziness that is "the Chopper Show". The one thing Josh focuses on his having fun, and it all starts with the staff. I probably wouldn't be crazy about a dunk tank at the dealership, but I do believe in making it fun...

"do what you love, love what you do."

Saturn has also made buying a car a celebration. Clients as well as Consultants appreciate the fun that is buying a car.

One of my suggestions: With the technology we have available to us, why not take a picture of the customer with their new car, and e-mail to them, for them to print, or to share with friends and family. And remember, referrals are a great source of free advertising, so put your .com and logo at the bottom of the photo.

Happy Holidays, and Have Fun!


Justicia

Smarter Dealer Solutions
justiciaw@smarterdealer.com
www.smarterdealer.com

"Our greatest glory is not in never falling, but in rising every time we fall."

~ Confucius