Automotive Digital Marketing

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Where are all these great guys that can help me on the internet

I just got back from attending the Digital Dealer Conference. Every session I went to I kept on hearing speakers tell everyone in the room to convince your Owner/GM that they need to realize that the internet is here to stay and you need to change the way you sell cars. Well I don't need anymore covnincing. A few months ago two dealerships were nice enough to let me see how they sell cars using the internet. First I want to thank Manny at Anderson Honda and everyone that took time out of their day at Sunnyvale Toyota. After my visit I was convinced I needed to change my mindset and the way we did business at our dealership. It has definitely helped our dealership. Last month we had an increase year over year in our Honda store when our district was down 40%. I know there are more customers out there and I was just bombarded with tons of ideas in the last few days on how to market our dealership so much better than what I am doing now. My problem is I can't find the guys to help me run this thing. I can only dedicate a certain amount of time to it during my day. So here I am. I am one of the owners of the dealership. I believe this is the right direction for my dealership. Does anyone know of someone in South Florida that can help me get this moving faster?

Views: 34

Tags: Hiring, Internet, and, anyone, between, in, internet, manager, people, sales

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Comment by Indie Results on April 24, 2009 at 6:26am
I have built up several successful BDC's and Internet Departments over the years and would be glad to help, as far as finding talent, cant help there...
Comment by Arnold Tijerina on April 23, 2009 at 1:30pm
Join the club, Alex! I need another Internet Manager too!

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Comment by Alex Andreus on April 23, 2009 at 5:59am
Thanks for the contacts. I will reach out to them.
Comment by Ralph Paglia on April 22, 2009 at 9:29pm
Alex... I almost forgot... Contact Kim Clouse here on ADM and ask him about talent in and around Orlando... Kim is one of the great ones, and he seems to know a ton of people in your area.
Comment by Ralph Paglia on April 22, 2009 at 9:26pm
Alex,

Thank you for posting the reality versus the myth... Since about 2003 I started thinking I was blessed because I kept meeting so many dealers and owners that were willing to invest in their Internet based strategies and processes... Yet, I keep hearing people say things like "dealers just don't get it, they can't even send an email!"... yet, there they were, everywhere i went it seemed that there were more dealers who wanted to leverage the Internet rather than the other way around... Are there some dealers that are stubborn, stuck in the old ways and not looking for anything different? Yup... Are they the majority? Nope... It reminds me of that one deal that was pure misery, and then we start treating all customer as if they were bad... I have worked for dealers since 1981 and either I am lucky beyond belief or dealers are smarter than what they may lead some people to believe.
Comment by Chris Fousek on April 22, 2009 at 8:11pm
Hi Alex,
I would certainly reach out to Todd Smith who you can find here. Todd was one of the speakers and he is based out of Orlando. He knows whats going on so I believe it wiould be worth it. Thats great that you made the trip and attended the conference. We need more owners like your self to be proactive and attend this event. Best of luck.

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