Automotive Digital Marketing

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Have you ever wondered what the ROI is on being Awesome?

How a car dealership is perceived is everything. Customers have a long standing fear of getting the gold-chain wearing, oil salesman who is going to push them into buying without letting them decide for themselves. Pushing them to buy a car for too much money, that will break down right away. People are shopping online more than ever, avoiding coming to your dealership until the last minute.

So? Do you want them to come to you when they are done with the research process, and are ready to buy? Then you better make sure they know you are awesome. How? By being awesome! Make sure everyone who walks through your door, visits your service department, and comes to your website gets exactly what they need. Not only that, they get it in away that makes them feel good, comfortable, and willing to return.

Be visible in the social media (and real) communities where your customers hang out, and answer their questions. Give away information! (And please, don’t try to sell them anything.) They want to trust in you BEFORE they walk in your door. How can they do that if they have never communicated with you or had a friend recommend you? They can’t! So, get out there. Be Awesome!

What do you think the monetary value is of Being Awesome? And more importantly - what can your dealership do to be or be considered Awesome?

Views: 34

Tags: community, customer, integrity, service, word-of-mouth


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Comment by Katie Urbain on October 5, 2010 at 8:24am
:o) Ralph - I would love to meet you. Unfortunately I will not be in Vegas. Boooo!! I know, I know, it's the place to be. And would be invaluable. But I have something kinda big brewing here and it's going to be vital for me to be here that week. I am really looking forward to the Spring convention when I can finally meet all of you face to face.
Comment by Ralph Paglia on October 5, 2010 at 5:27am
Katie - You are so cool... I gotta meet you! Going to Vegas for any of the next 3 conferences?
Comment by Katie Urbain on October 5, 2010 at 4:50am
Hi Manuel,
Your post about being a salesman is beautiful! I am very happy to hear from someone who loves what they do with such passion.

I am afraid you misunderstood what I wrote. I don't think car salesman are cons or anything else. But I am in the industry - and I know you personally, so my opinion doesn't matter.

The general population of consumers has a negative view of car salesman and car dealerships. I was merely pointing it out, because sometimes we forget to pay attention to what the customers and prospects think of us.

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