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In the business world, the first impression that you make on your customers and clients can impact your bottom in several critical ways. For example, if your customers assume that your business is successful and profitable based on their first impression, they may be eager to do business with you and to enjoy what seemingly so many others have already enjoyed. On the other hand, they may be timid about working with you if your business appears to be unsuccessful. This is only one of many ways that a first impression may affect your business, and the good news is that there are numerous things that you can do to promote a positive first impression.
In many cases, a company’s image or reputation will be one of the first things that customers learn about the business. They may see ads or even hear about a business from other people, and this can positively build up their expectations. With this in mind, it can pay off to develop a great brand image. This may be accomplished through superior customer service, great products and a well-designed marketing campaign.
If your business has a brick-and-mortar location, investing in quality real estate signs is important. Customers or clients will view the signage as they walk or drive up to the location. The size, condition and overall design of your signage will play into the impression that customers have of your business. Keep in mind that signage may even entice some passersby to stop by and check out your offerings.
Once customers or clients walk in the door, their impression of your business will be established by what they immediately see. Ideally, you will have one or several employees near the front door to greet newcomers. These employees should be friendly, helpful and well-dressed. Their appearance will set the tone for what customers or clients should expect through the rest of their experience with your business.
The first impression that your business makes on customers or clients is critical, but you also need to develop a sales cycle or experience that holds up that first image that you work so hard to build. The last thing that you want is for your customers to have high expectations and then to feel let down by their actual experience with your business. Therefore, it is equally important to focus on sales and service training, marketing, customer retention and more.