Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
|by Sara Towner, Account Advocate|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our digital dictionaries… all in seven sentences or less.
Today’s buzzword is KPI. We’ve asked one of our resident Digital Demystification Delegates to explain what it is and why dealers should care.
What are the right KPIs when measuring the success of your dealership's digital advertising? VIN Views, Form Leads, H&D Lookups, Inventory Searches and Time on VIN all have value. Download the eBook, Automotive Moneyball, to learn how Cobalt uses its own unique technique for evaluating advertising KPI‘s.
Are you dying to say, What the Buzz? Tell us what buzzword you want debuzzed, and we’ll put our Digital Demystification Delegation Agents on it!
Download the new eBook, Automotive Moneyball, to learn how the right mix of KPI’s have fueled an advertising platform that’s the best kept secret in dealer advertising.
About the Author
|Sara Towner is an Account Advocate on the Volkswagen team at Cobalt. She works with VW dealers to identify and implement digital marketing strategies to align with their dealership’s goals and business needs. Sara has a background in website and email marketing and holds an Art History degree from Western Washington University. In college Sara drove her grandma’s 1981 Toyota Corolla hatchback. It was white with rust stains and algae growing on it. Her brother named it White Lightning. You can reach out to Sara directly at firstname.lastname@example.org.|