Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our digital dictionaries… all in seven sentences or less.
Today’s buzzword is closed loop analysis. We’ve asked one of our resident Digital Demystification Delegates to explain what it is and why dealers should care.
Cobalt has our own unique technique for closing the loop on car shopping behavior. Download the new eBook, Automotive Moneyball, to learn how our closed loop analyses have fueled an advertising platform that’s the best kept secret in dealer advertising.
Are you dying to say, What the Buzz? Tell us what buzzword you want debuzzed, and we’ll put our Digital Demystification Delegation Agents on it!
Download the new eBook, Automotive Moneyball, to learn how our closed loop analyses have fueled an advertising platform that's the best kept secret in dealer advertising.
About the Author
|Dave Hollander still regrets selling his first car, a '89 Jeep Wrangler named Mallory, dubbed in honor of Mallory Keaton, his childhood crush and the one that got away when Family Ties was cancelled the same year his Jeep was born. Mallory's top got stuck down one summer. The Jeep's. Not the girl's. But that's no excuse. Mallory, if you're out there... it wasn't you. It was him. Dave is a Sr Marketing Communications Manager at Cobalt. He joined the Marketing & Communications team in April 2012 and helped launch Cobalt's video marketing. He now partners with Cobaltians far smarter than him to offer actionable insights to dealers through content marketing. Previously, as an Email Marketing Specialist at Cobalt, Dave was responsible for designing dealership email marketing strategies and campaigns, partnering with dealers to drive owner and in-market visibility, leads and sales within an integrated marketing strategy. Dave earned his B.A. in Philosophy from Colgate University and a M.A. in Interactive Media from Elon University. He'd love to hear from you. Give him a shout at firstname.lastname@example.org, or @DavidIHollander.|