Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Knowing what to put in your dealership blog might seem a bit daunting and tricky at first, but there are some easy steps to follow in terms of what you should and should not include. Let’s take a look at some of the key steps that you will want to take to ensure that your blog is well received and serves to motivate prospective car buyers to come in for a test drive!
Key Factor Number One-Always Focus on the Positive
This factor is so important that it deserves to be number one. Your dealership's blog should avoid negative information of any kind. For example, if there are recalls on a given car, then send out an email or letter to customers with that car. Do not blog about it! Go ahead and talk about what makes you the #1 dealership; however, never directly put down your competitors. Posting derogatory information will only serve to make you look unprofessional. You get the idea; keep all of your blog entries positive.
Key Factor Number Two-Helpful Information Creates Good Well and Trust
Every car dealership wants to win the trust and confidence of both current and prospective clients. One of the very best ways to achieve this is to provide useful and helpful information on your blog. For example, if you live in a cold weather climate that sees lots of snow, then potential blog entries could focus upon tips related to this topic. Demonstrating that you are attempting to be helpful goes a long way in creating the right image and persona. Additionally, having helpful information on your blog will increase the chances that a web visitor, and prospective car buyer, will return to your site again and again!
Key Factor Number Three-Your Blog Should Drive Both Web Traffic and Foot Traffic
Ultimately, you want your blog to be a useful tool that is well optimized for search engine optimization so that those performing a web search can find your blog. Yet, you must also convert those web visitors into showroom visitors. You want sales, as that is what makes all of your blogging efforts worthwhile. This means you need to use proven tools that get web visitors in your showroom. This is why a tool like the intice Incentive System is so valuable, as it plugs into your existing site. Our customized pre-paid Visa Cards get web visitors out of their seats and into showrooms.
Key Factor Number Four-Polished and Well-Written Content
Impressing your prospective customers can be a delicate operation. If your blog content is poorly written or poorly thought through, then there will be consequences. One of your key missions with your blog is to instill a sense of confidence in your readers, who are also hopefully your customers. This means that your blog and its quality, or lack of quality, reflects upon you. Don't neglect things like spelling and grammar. At this stage of the relationship, all your web visitors have to go on is what they see on public display from you. Your blog is a key part of that public face and persona.
Pay special attention to these four key factors and you will be rewarded with new interest and new customers. As in all things, quality matters. Taking the time to invest in quality is a way of indicating to your existing and prospective buyers that you indeed car about quality. In turn, this clearly demonstrates that they can expect a quality purchase and quality service when they opt for your dealership.