Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

What’s Happening in Today’s Auto Industry? (Pt. II)

   

With retail sales volume growth declining, key industry stakeholders (including dealers) will find it much tougher to maintain successful year-over-year unit volume increases each month.
 

Last year (2014) saw an increase of 710,000 units over the prior year. But only 59% of vehicle models were able to grow their sales volume year-over-year.
 

This year (2015) we expect 510,000 more units sold than 2014, and in 2016 the auto industry in North America will have far less growth than in 2015.

With automotive markets reacting to the volatility in gas prices, disruptions in the stock market, and the Fed's wavering uncertainty about raising interest rates, the rest of 2015 and all of 2016 look like they may be more difficult than the great sales build ups of 2013 and 2014. One thing is clear, less growth = fewer winners.
 

Find out ways to protect and grow market share within your local retail market by clicking the Ad shown below

  

Views: 117

Tags: dealership, growth, market, retail, units, vehicle, volatility

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service