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With retail sales volume growth declining, key industry stakeholders (including dealers) will find it much tougher to maintain successful year-over-year unit volume increases each month.
Last year (2014) saw an increase of 710,000 units over the prior year. But only 59% of vehicle models were able to grow their sales volume year-over-year.
This year (2015) we expect 510,000 more units sold than 2014, and in 2016 the auto industry in North America will have far less growth than in 2015.
With automotive markets reacting to the volatility in gas prices, disruptions in the stock market, and the Fed's wavering uncertainty about raising interest rates, the rest of 2015 and all of 2016 look like they may be more difficult than the great sales build ups of 2013 and 2014. One thing is clear, less growth = fewer winners.
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